Attitudes Cost Phillips Sales 
CommLab India
OCTOBER 20, 2016
In the fourth part of the series, we saw how the Phillips ROI Methodology TM suggests that measurements be taken at every level. A change in the learner’s attitude. All data collected at this level must be converted to a monetary value so that it can be compared with program costs. Level 2: Learning. Customer satisfaction.
Acorn Labs
NOVEMBER 17, 2022
An overly generous training budget means you might spend too much on a program when you could have achieved the results for a much cheaper cost, using money that could have been used to strengthen different areas of your business. Change in attitude. Increased sales. The Phillips Model. The effectiveness of training.
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Acorn Labs
NOVEMBER 29, 2022
An overly generous training budget means you might spend too much on a program when you could have achieved the results for a much cheaper cost, using money that could have been used to strengthen different areas of your business. The Kirkpatrick Model would leave it at that, but the Phillips Model delves into the why behind it.
Acorn Labs
OCTOBER 4, 2023
A small enterprise may not have a sales department at the moment, but they may need one as they scale, requiring the development of new sales capabilities. This can include things like increased sales since closing sales capability gaps, but it can also include decreased customer satisfaction since training took place.
Acorn Labs
OCTOBER 4, 2023
A small enterprise may not have a sales department at the moment, but they may need one as they scale, requiring the development of new sales capabilities. This can include things like increased sales since closing sales capability gaps, but it can also include decreased customer satisfaction since training took place.
Learnnovators
JUNE 26, 2013
At this stage, evaluation moves beyond participants’ reactions to the newly acquired knowledge, skills, and attitude of the learners if any. At this stage, all evaluation focuses on the core question – Are the newly acquired skills, knowledge, or attitude being used by the learners in their everyday work arena?
CLO Magazine
AUGUST 24, 2013
” Level 2 — Learning: “To what degree participants acquire the intended knowledge, skills, attitudes, confidence and commitment based on their participation in a training event.” Jack Phillips, chairman of ROI Institute Inc., Consider this sales training example.
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