Good To Great

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#EDCMOOC: utopias & dystopias – looking to the future (part 1)

Good To Great

The first two films are video adverts setting out visions from Corning and Microsoft of how they see their products evolving and how daily life will change accordingly. Where last week looked at past accounts of our existing relationship with technology, the films this week explore ideas of the future of digital culture.

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#EDCMOOC: utopias & dystopias – looking to the future (part 1)

Good To Great

The first two films are video adverts setting out visions from Corning and Microsoft of how they see their products evolving and how daily life will change accordingly. Where last week looked at past accounts of our existing relationship with technology, the films this week explore ideas of the future of digital culture.

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#EDCMOOC: utopias & dystopias – looking to the future (part 2)

Good To Great

In this way, the future vision proposed here is not so different from the utopian picture being sold by Microsoft and Corning in their ads. There are benefits to this of the type promoted by Microsoft and Corning: the ease and convenience of paying, starting your car, travelling without needing cash, keys or passports.

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#EDCMOOC: utopias & dystopias – looking to the future (part 2)

Good To Great

In this way, the future vision proposed here is not so different from the utopian picture being sold by Microsoft and Corning in their ads. There are benefits to this of the type promoted by Microsoft and Corning: the ease and convenience of paying, starting your car, travelling without needing cash, keys or passports.

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#EDCMOOC: being human – reasserting the human

Good To Great

It rejects the vision painted by Corning and Microsoft of screen-based technology bringing people together, suggesting that while it’s good for immediacy it lacks emotion and truth. But BT’s ‘heart to heart’ advert is actually closer to the White Bear position than I’d have expected.

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Secrets of an organised person

Good To Great

It’s none other than the humble Microsoft Outlook calendar. Some things are very personal and wouldn’t work for everyone, but there is one thing that I’ve shared with others to great effect and I thought it might be worth sharing more widely. So, what is my organisational secret weapon?