What is the future of sales enablement?
CLO Magazine
APRIL 14, 2024
An example of a response to the buying process is the “DSR”—the digital sales room—a term used by Gartner in 2020. But, even more importantly, the clicks are tracked so an organization knows what a buyer is interacting with. Enablement programs are also evolving related to measurement, tracking and KPI attainment.
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