The Rise of Social Everything

Marcia Conner

To use the online community, employees completed a profile of their interests and expertise. When someone posted a question to an online bulletin board, the system’s predictive modeling software automatically sent it to the 15 people whose expertise was most relevant to the question. Within a few years, the word “social” may seem as cliché as “synergy” feels now.

The Rise of Social Everything

Marcia Conner

To use SabreTown, employees complete a profile of their interests and expertise. When someone posts a question to an online bulletin board, the system’s predictive modeling software automatically sends it to the 15 people whose expertise is most relevant to the question. It was not unusual for a consultant to get a quick microburst from Miro, broadcast to all the consultants, asking for a report on who they met, how much time they spent, and what were the outcomes.

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The Rise of Social Everything

Marcia Conner

To use the online community, employees completed a profile of their interests and expertise. When someone posted a question to an online bulletin board, the system’s predictive modeling software automatically sent it to the 15 people whose expertise was most relevant to the question. Within a few years, the word “social” may seem as cliché as “synergy” feels now.

Miro 40

The Rise of Social Everything

Marcia Conner

To use the online community, employees completed a profile of their interests and expertise. When someone posted a question to an online bulletin board, the system’s predictive modeling software automatically sent it to the 15 people whose expertise was most relevant to the question. Within a few years, the word “social” may seem as cliché as “synergy” feels now.

Miro 40

The Rise of Social Everything

Marcia Conner

To use the online community, employees completed a profile of their interests and expertise. When someone posted a question to an online bulletin board, the system’s predictive modeling software automatically sent it to the 15 people whose expertise was most relevant to the question. Within a few years, the word “social” may seem as cliché as “synergy” feels now.

Miro 40