fewStones

APRIL 12, 2024

SaaS businesses are notoriously challenging to market due to the intangible nature of their products. Product Demo Videos Detailed demonstrations showcasing how the SaaS product works, its user interface, and key functionalities. Let’s find out here: 10 Ways to Market Your SaaS Business Using Corporate Videos 1.

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Appsembler

MAY 12, 2022

Technical marketing requires a different approach to traditional marketing. As you’ll be targeting a tech-savvy audience, who will often be largely made up of developers, traditional marketing techniques such as cold calls, static demos, and brochures on broad product benefits won’t work. Technical Marketer.

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TechSmith Camtasia

APRIL 20, 2022

Are demos a necessary tool in L&D? He joins this episode of The Visual Lounge to explain why and share some tips on how to do demos the right way. The way Troy sees it, demos are to instructional videos what trailers are to movies. But there are key elements that need to be on point before a demo is considered successful.

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TechSmith Camtasia

JULY 19, 2022

A software demo video is one of the most effective ways to show what makes your software or application really shine. But what if you’re a marketing team of one, don’t have a huge video budget, or simply don’t know how to create videos? Here’s what you’ll learn: What is a software demo video? What is a software demo video?

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Appsembler

JUNE 15, 2022

Many marketers that are new to targeting a technical audience use techniques such as static sales demos, datasheets with lists of benefits, and cold calls to try to sell their product. Even if you’re a pro at technical marketing and your campaigns are producing results, there are always ways to improve. By Rebecca Geier.

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Appsembler

AUGUST 3, 2022

Product marketing involves building a go-to-market strategy to bring a new product to market, including positioning the product in the market, creating messaging and marketing materials to communicate the value of the product, launching it, and training salespeople to sell the product to the audience.

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Xyleme

AUGUST 22, 2023

Imagine the impact of having a seat at the table, armed with data that showcases the performance and ROI of L&D efforts, much like a marketing team relying on data for their strategies. Watch the webinar: The post Product Demo: Why Transparency in Data is Crucial for Content Success first appeared on Xyleme.

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TalentLMS

MARCH 20, 2023

Sales and marketing are at the heart of your company’s success. If you want to reach your company’s growth objective, you need to develop a strong sales and marketing relationship and get these teams working together. Let’s look at what you need to know to foster marketing and sales alignment in your organization. Here’s why.

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Appsembler

NOVEMBER 16, 2022

Instead of marketing to developers using traditional techniques such as cold calls, fact sheets, and static demos, you need to engage them with an educational developer marketing initiative that helps them learn about your product. The marketing and sales teams can then use this data to decide who to follow up with.

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Market Examples Education Develop 98

Paradiso Solutions

MAY 18, 2020

As I’m sure you’re here after realizing the fact, that, it’s very important to invest in a perfect Virtual Classroom LMS Platform Demo , which suits your organization and fulfills all its requirements. It’s time to get demo-ing. But the big question is, which virtual classroom LMS platform is right for your goals? That’s right.

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Appsembler

MARCH 15, 2022

The terms DevRel and developer marketing are sometimes used interchangeably, especially as the idea of building relationships and marketing to developers is still an emerging field. This article will look at what DevRel is, and how it differs from developer marketing. What Makes DevRel Different from Developer Marketing?

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Appsembler

NOVEMBER 24, 2021

Developer marketers, we know you have a huge challenge on your hands. How can you engage with a buyer persona that doesn’t respond (as well) to traditional marketing? Previously, software marketers ignored developers, but their influence over the purchase decision is increasing. Developer Marketing Will Expand in 2022.

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Think Orion

AUGUST 28, 2023

If you want to increase visibility , maximize awareness , and accelerate lead generation for your business, B2B event marketing is the right choice. Events like trade shows, product demos, sponsored conferences, and panel discussions – either virtual or in-person help B2B businesses interestingly build long-term goodwill and generate ROI.

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Market Strategy Virtual World Network 52

Appsembler

JULY 10, 2023

In this article, we will explore the fascinating realm of developer marketing and its significance in driving product awareness, adoption, and advocacy among software developers. Key Takeaways: Developers hold substantial influence in software purchasing decisions, making developer marketing a vital focus for software companies.

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Association eLearning

JULY 16, 2014

To help you make the most of your time, and land at the best solution for your association, here are the “Do’s and Don’ts” for LMS demos: Do. Most LMS demos are scheduled for 1 hour. Create scenarios to help guide the demo. While demo-ing potential systems you might be shown flashy features and think, “Wow! That’s cool!

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Association Learning Management System Association LMS LMS vendor 183

Kitaboo

DECEMBER 21, 2023

Market positioning is an indispensable strategy for any CEO aspiring to create a lasting imprint in today’s competitive business landscape. As a CEO, your ability to navigate these elements can define not only your company’s market standing but also its legacy. Identify gaps in the market that you can exploit.

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Market Guide Cornerstone eBook 59

Appsembler

NOVEMBER 30, 2022

As software is increasingly being sold from the bottom up, rather than top-down, you need to create a developer marketing plan that resonates with developers. Business-to-developer marketing differs quite markedly from business-to-business marketing. Developers are averse to what they perceive as marketing in any form.

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Appsembler

OCTOBER 10, 2022

Developer marketing is no longer in its adolescence; it’s now growing up. compound annual growth rate in the software development market between the years 2022 to 2030. With that in mind, Catchy Agency and Appsembler hosted a joint webinar discussing The 2023 State of Developer Marketing. Experts predict there will be an 11.7%

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Appsembler

MAY 25, 2022

The aim of educational developer marketing is different from traditional marketing. Developers don’t respond well to traditional marketing techniques such as sales demos and cold calls. Why is a Developer Marketing Platform Key for Educating Developers?

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Appsembler

DECEMBER 1, 2021

While developer marketing isn’t exactly a new concept, it’s becoming more and more important as developers take increasing control over software purchasing decisions. Combine that with how traditional sales and marketing techniques don’t work well on developers, and what you get are organizations searching to find a new approach.

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Market Develop Examples Metrics 92

Appsembler

OCTOBER 19, 2022

This means that the need for developer marketing will increase and it’s likely to grow beyond just developer-centric companies and expand into the broader software industry. Understanding how to market to this growing population needs to be a priority, if you haven’t already started. Make the Most of Your Data.

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Appsembler

DECEMBER 29, 2022

The number one rule of marketing to software developers is not to market to software developers. There is even a book called Developer Marketing Does Not Exist. So, if you can’t market to developers, how do you attract their attention and get them to start using your product? It won’t work. Understand Your Audience.

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Appsembler

JULY 27, 2022

If you want to successfully introduce a new product to the market, or increase your product’s awareness and adoption within technical audiences, you need to do more than just capture their attention. Successfully marketing your product to technical users and developers requires you to think and do things differently.

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Kitaboo

DECEMBER 19, 2023

These cutting-edge technologies have orchestrated a radical makeover, redefining content creation, distribution practices, and the market reach for published content. Conclusion Impacting Content Creation NLP algorithms are pivotal in reshaping content creation for marketing and distribution purposes.

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PlatCore

JANUARY 5, 2023

As has been the trend for several years now, the global LMS market continues to grow from strength to strength, the overall market is growing in size and according to IBIS Capital, 41.7% Current LMS Market. In the year 2022 the global LMS market was worth approximately $16.19 What is an LMS? 2023 LMS Trends.

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TOPYX LMS

JUNE 15, 2017

. The corporate LMS market tells us much about the future of online learning in the workplace. What the Corporate LMS Market Tells Us About the Future of Online Learning in the Workplace. Markets and Markets reported, “The LMS market is expected to show many opportunities of growth in the years to come.

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LMS Blended Learning Corporate eLearning Market 190

Cloudshare

SEPTEMBER 22, 2020

And yet, there is inherent friction in the current process of moving customers from marketing to sales through to Proof of Concept and onboarding. Gain more Control by Moving from Demos and POCs – to Test Drives and POV. It’s time to stop thinking about demos and POCs, and start leveraging test-drives and POVs.

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Sales Virtual World Simulations Engineering 52

Kitaboo

DECEMBER 27, 2023

Market positioning is the fundamental factor that can set a successful brand apart. Well-defined market positioning can help a brand to cut through the noise and pave the way for long-lasting success. In this blog, we provide insights into the concepts of market positioning. What is Market Positioning?

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Appsembler

SEPTEMBER 1, 2021

, why fixing the problem is important, and the steps needed to fix the problem — which means they don’t need a sales call, a live demo, or a product brochure to tell them about the problem! That’s the primary reason why developers don’t respond to traditional sales and marketing tactics. They want to try your product.

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Adoption Adopt Community Market 86

Talented Learning

AUGUST 1, 2016

. In the last two weeks as an LMS selection consultant, I have been on the receiving end of 24 hours of live LMS demos from eight different vendors. The buyer anticipates increase in channel partner sales, new stream of revenue from sale of content and decrease in time to market for new products to “pay” for the new LMS.

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Association LMS Association Learning Management System LMS vendor 75

Talented Learning

AUGUST 21, 2018

We obsess about every facet of the LMS market so our clients can more effectively attract, engage and educate learning audiences of all types – B2B and B2C customers, channel partners and contractors, employees, association members, continuing education students and the public-at-large. 18 Winning LMS Software Demo Tips. Want proof?

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Consulting Association Learning Management System Software Association LMS 85

Appsembler

AUGUST 17, 2022

Taking a product-led approach to growth lets your software do the majority of the selling, rather than focusing on traditional sales and marketing tactics, such as calls and demos. Some of them are also reluctant to sit through a long-winded demo with your Account Executives. Your potential users need to decide (quickly!)

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LearnUpon

APRIL 18, 2018

If you’re searching for a learning management system (LMS) , an LMS demo is an essential step in the selection process. But not all LMS demos are created equal. While you’ll find most LMS vendors use the word ‘demo’, it doesn’t always mean the same thing. The quality of your LMS demo matters a lot. Today, we’ll fix that!

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LMS vendor Learning Management System Compliance Training 57

Appsembler

NOVEMBER 24, 2021

Developer marketers, we know you have a huge challenge on your hands. How can you engage with a buyer persona that doesn’t respond (as well) to traditional marketing? Previously, software marketers ignored developers, but their influence over the purchase decision is increasing. Developer Marketing Will Expand in 2022.

Market 52

Market Metrics Trends Develop 52

Appsembler

DECEMBER 29, 2022

The number one rule of marketing to software developers is not to market to software developers. There is even a book called Developer Marketing Does Not Exist. We’ve put together seven tips that will enable you to successfully attract and retain developers’ attention without marketing to them. It won’t work.

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Market Software Authoring Tools Develop 52

Cloudshare

SEPTEMBER 12, 2019

Sales demos are a vital step in the marketing process. If you work for a sales department, you’ve likely put plenty of effort into perfecting a sales demo , from scheduling meeting times with potential buyers to writing up persuasive presentations to remembering answers to common questions. What Are Automated Product Demos?

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Appsembler

DECEMBER 1, 2021

While developer marketing isn’t exactly a new concept, it’s becoming more and more important as developers take increasing control over software purchasing decisions. Combine that with how traditional sales and marketing techniques don’t work well on developers, and what you get are organizations searching to find a new approach.

Market 52

Market Develop Examples Metrics 52