Stop Guessing: Improve UX with Eye Tracking from myGaze and Morae
TechSmith Camtasia
SEPTEMBER 27, 2013
KeyLime Interactive , a customer experience research agency, used Morae and myGaze to compare the websites of two compact vehicles that were reported to be top of mind when considering a fuel efficient choice. Chevrolet’s website requires too many active steps to find answers to common questions and the reported satisfaction level is low.
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