TechSmith Camtasia

AUGUST 7, 2018

Amy Rottmann and Salena Rabidoux offer additional advice in their article to increase reusability of content, such as referencing years instead of time passed (2016 vs. 2 years ago) and choosing a more generalized title for your videos. Example: IBM’s Watson Voice Technology was used to generate the voiceover.

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Video Content TechSmith Voiceover 69

TechSmith Camtasia

FEBRUARY 8, 2021

A live stream video is just one example, but you can use this same method for nearly any video you make. According to a 2016 study from the Tempkin Group, when people have a positive emotional association with a brand, they are more likely to trust the company, purchase from the company, and forgive the company’s mistakes.

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TechSmith Camtasia

JANUARY 6, 2020

This is up from 45% in 2016 and up from 28% in 2013. In 2016, only 28% of respondents reported watching 2 or more instructional videos per week. Use an engaging speaker or voiceover to present the topic with passion and excitement. Remember the Goldilock’s method though. By 2018, this number grew to 53%.

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