The Missing Metric: Why the Learning Industry Doesn’t Track ROI
DECEMBER 8, 2017
Why is ROI not a commonly used metric for success in learning? When the LMS first hit the market, it was built to support SCORM (Shareable Content Object Reference Model, or a set of technical standards for e-learning software products) as a measurement tool. But the train didn’t stop there as the industry recognized the shortcomings of SCORM and the need to generate rich data experiences. If so, what should their performance metrics be?