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Some Questions and Answers

Kapp Notes

This requires the old consultant answer "it depends." New technologies are creating new ways of doing business and are shaping the world of work. The need continues to grow and is only increasing with the complexities that are surrounding our global economy. Benefits of hiring a contractor vs. hiring an employee.

Wiki 100
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Business of Learning

Tony Karrer

Particularly, I'm interested in the question of: While training as a publisher of courses and courseware faces an increasingly challenging market, what other things can learning businesses successfully sell to internal or external customers? Put your customer hat on for a minute. The Business Value of Web 2.0

Business 139
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10 Proven PPC Advertising Tips for Higher Education Institutions

Think Orion

10 Actionable PPC Strategies for Universities, Colleges, and Schools Pay-per-click advertising is a highly customer-focused strategy, i.e., it requires bidding on the exact phrase and broad keywords that potential customers are looking for. We will look at examples of how to improve their engagement & conversion rates successfully.

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Do You Trust Me?

The Learning Circuits

Chris Anderson (Editor of Wired Magazine and author of the new book The Long Tail ) and John Hagel(author of The Only Sustainable Edge ) were lively and provocative. These filters will be judged on their ability to deliver what a customer is looking for. "I like what you do.

Trust 40
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15 Tips That Can Help You Increase Event Registrations and Attendants

Think Orion

When choosing keywords to use in your PPC ads, make sure to target long-tail keywords. A keyword like “meet and greet for designers” is a great example of a long-tail keyword. When more and more people know your business, the more customers you’ll eventually get. These keywords consist of three or more words.

Help 52
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How Course Creators Can Improve Their Affiliate Marketing Programs with Dustin Howes

LifterLMS

He offers a free 20 minute consultation call to anyone who wants to learn more about affiliate marketing to see if his business is a good fit for you, or he will point you in the right direction for your program. We have masterminds with our top level customers, and people are always asking about affiliate programs.

Market 56
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How to Grow Your Email List with an Email Challenge and SEO Course Case Study with Brendan Hufford

LifterLMS

Searching Facebook groups is a terrific way to find what problems your customers face and how to best solve them. Brendan used this strategy to find the best way to engage students and has built out his program based on what gets results and engages customers the most. The best content ranks for thousands of long tail keywords.