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Why Videos and Images Rule for Social Media with Jessie O’Donnell

TechSmith Camtasia

It’s no secret that videos and images win on social media channels. If you’re using social media to engage with customers, images and videos are a fantastic way to communicate. Jessie O’Donnell, TechSmith’s Social Media Coordinator, explains how visuals can enhance how you connect with your customers on social media.

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Understanding Video File Types: Codecs, Containers, and Outputs

TechSmith Camtasia

While the word “compression” can conjure images of pixelated video, the process is both necessary and efficient with modern digital cameras. A container is the file that contains your video, audio streams, and any closed caption files as well. MP4 works well for videos posted on YouTube, Facebook, Twitter, and Instagram.

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The Green Screen Effect – TechSmith Tips

TechSmith Camtasia

TechSmith Tips is a weekly series that will focus on tips in screencasting, video editing, and more. The green screen effect is a post-production technique for compositing (layering) two images or video streams together based on color hues ( chroma range). Watch it on YouTube. Watch it on YouTube. So don’t be shy!

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11 Types of Videos You Can Make Right Now

TechSmith Camtasia

And 400 hours of video are uploaded to YouTube every minute! See how Virgin Media used video to capture years of personal knowledge from 150 retiring colleagues with the help of TechSmith Snagit. Movement is more visually prominent than still images. And images are more prominent than text. The stats don’t lie.

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Video Marketing on Social Media: 5 Ways To Maximize Your Efficiency

TechSmith Camtasia

However between Facebook, YouTube, Instagram, iTunes and all the other growing social networking platforms, this can be a daunting task. If it’s on YouTube, do YouTube things. YouTube viewers are searching for video so they are willing to watch longer. Repurposing for YouTube. Great choice. Don’t Forget iTunes.

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How to Record a Webinar

TechSmith Camtasia

Snagit is my favorite screen recording tool because of its versatility as an image and video capture software. The image will appear in your Recent Captures Tray. To save your webinar recording, click Share and then choose from popular social media and sharing destinations like YouTube, Dropbox, and Google Drive.

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New version of Camtasia for Mac bends time and space

TechSmith Camtasia

Image credit: Tomasz Stasiuk We don't usually give codenames to minor releases but if we did, this one would be called Dr. Who. YouTube output has video details. Watch on YouTube. Daniel Foster is the "social media guy" for TechSmith. That's because it's all about transcending the barriers of space and time.

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