Association eLearning

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What is Your Learning Promise?

Association eLearning

Gather the analytics and use this information to show non-members what they’re missing out on. Are programs or pathways in place? What change can you see? In this step you have an opportunity to show the statistical impact of your programs. Do members who participate in your courses earn higher salaries?

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Are You Asking the Right Questions at Your Association?

Association eLearning

The monograph also offers a variety of insights regarding the role of data, the importance of accurate and widely accessible data (and how to achieve that elusive goal in your association), the value of new analytical tools, how to identify and measure what really matters, the importance of experience in the decision-making process, and the “secret (..)

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When to Bring Your Association’s Continuing Education Online

Association eLearning

Check your website’s Google Analytics and see which search terms are used most often by visitors to your site. It depends on the demand for your product. A prize piece of content. If your association is known for a particular topic, this can be a key area to focus. This will help determine what members expect you to know and provide to them.

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Go Mobile or Go Home

Association eLearning

36% said they felt like they’ve wasted their time by visiting those sites. 52% of users said that a bad mobile experience made them less likely to engage with an organization. 48% said that if a site didn’t work well on their smartphones, it made them feel like the organization didn’t care about their business.

Mobile 100
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Go Mobile or Go Home

Association eLearning

36% said they felt like they’ve wasted their time by visiting those sites. 52% of users said that a bad mobile experience made them less likely to engage with an organization. 48% said that if a site didn’t work well on their smartphones, it made them feel like the organization didn’t care about their business.

Mobile 100
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The Importance of Implementing a Marcom Strategy for Continuing Education

Association eLearning

For example, will you use your blog to reach analytic types to show that you’re a thought leader in your industry? Will you take an integrated marketing approach essentially putting the same marketing message on all the channels you’ve chosen or will each channel have a different message to target different types of audiences?

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The Importance of Implementing a Marcom Strategy for Continuing Education

Association eLearning

For example, will you use your blog to reach analytic types to show that you’re a thought leader in your industry? Will you take an integrated marketing approach essentially putting the same marketing message on all the channels you’ve chosen or will each channel have a different message to target different types of audiences?