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Training’s long tail


We move on to the second part of chapter 6: The phrase The Long Tail was first coined by Chris Anderson in 2004 to describe the niche strategy of businesses, such as, which sells a large number of unique items in relatively small quantities. The concept of The Long Tail fits well with the argument for bottom-up learning. Blog newlearningarchitect

Corporate Learning Long Tail and Attention Crisis

Tony Karrer

Adler's recent article - Minds on Fire: Open Education, the Long Tail, and Learning 2.0 talks about the implications of the Long Tail on Education. Background If you are not familiar with the concept of the Long Tail, head over to take a look at the Long Tail article on Wikipedia. It's a crisis born of the Long Tail and the Attention Economy.

The phenomenon of the long tail

Jay Cross

The process of Innovation

Long Tail Learning - Size and Shape

Tony Karrer

Beth Griese - posted a response Is Learning 2.0 a long tail? to my post Corporate Learning Long Tail and Attention Crisis. I'm not limiting that to the "traditional means" training topics, but I do limit that to things that are job-related, which is why I think the tail has a limit. So, even if there was a way to define my current tail, tomorrow there's more.

Long Tail Blogging is Dying?

Tony Karrer

Just read an article in the Guardian The long tail of blogging is dying (Found via Donald Clark ). I'm sure that this will continue to change, but I would question the notion that long tail blogging is dying. But recently – over the past six months – a new trend: fewer blogs with links, and fewer with any contextual comment. Some weeks, apart from the splogs, there would be hardly anything. didn't think we'd suddenly become dull. People change their focus. Lives get busy. Blogging definitely takes work. What about eLearning blogs? It's great for quick sharing.

Is Blogging Really Worth My Time? Throwing Down The Gauntlet (Part 1)

Electronic Papyrus

First, he suggests that blogging is “epiphenomenal,” or basically several layers removed from the more important underlying influences.  He also suggests that the value of blogging can be reduced to three main transitions or paradigm shifts:  the long form to short form, exclusive rights to open access, and mediation to disintermediation. What is the difference between a webpage and a blog?

The writings of Lee Kraus: The Long Tail

Learning and Technology

Home My Story Portfolio iPad Bookshelf Social Media September 25, 2006 The Long Tail tags: web2.0 I finished The Long Tail on the drive in this morning. have often thought about the long tail of learning. At one level, the internet has enabled the long tail of learning by providing self-serve tools that allow individuals to search for concepts or have "Fingertip Knowledge" as Elliot has called it. The Long Tail will be most certanly a big sukcess. This is also now being called informal learning or watercooler learning.

Mirror Neurons, Virtual training, Crowds, Misunderstanding, Long Tail, & Copyright

Big Dog, Little Dog

While much of a recruit's introduction to the Army is the same as it has always been--firing ranges, long marches, obstacle courses, and the like--the Army is increasingly utilizing new technologies to help soldiers learn their jobs. Long-tail economics favors the blockbuster, Harvard study finds - c/net. Remember the long tail? Virtual training at Fort Benning.

Online Communication, Learning, Long Tail, & Change

Big Dog, Little Dog

Good News, Bad News about Facebook Application Market: Long Tail Rules - O'Reilly. If you are interested in Chris Anderson's the Long Tail , be sure to read the comments in the article. Online communication is not second best - Clive on Learning. We know online communication is practical, in that it allows us to keep in touch with each other at a distance, but we would normally consider it a second best to face-to-face communication. RSS Really Simple Stupid - Virtual Slide Rule - ENGCOM. Find out about an important piece of engineering history.

Learning, Long Tail, Needs Analysis, Web 2.0, & Creative Thinking

Big Dog, Little Dog

This is not some relativistic world where training is fine as long as the manager says it's good (what David Wilson of Elearnity terms the 'conspiracy of convenience'). No, there are particular types of measure that are of value to stakeholders, and as long as the learning function can show its effect on these, and be seen to be operating effectively, then it is doing its job. Long Tail Learning - Size and Shape - eLearning Technology. Long tail learning is effectively infinite. February 25, 2008. What's the Value of Learning? Donald Taylor.

Web 0

The Long Tail backlash, exposing flaws in mainstream media

Corporate eLearning Strategies and Development

I think for the most part anyone with a small entrepreneurial bone in their body instinctively understands the concept of the long tail. Chris Anderson, the author of The Long Tail, writes this post in response the Wall Street Journal article that tries (unsuccessfully) to tear down the book and the concept. This comment from the Long tail blog reflects my thoughts. "It seems that Gomes [the WSJ author] decided he was going to debunk the Long Tail, then let confirmation bias take over. They are looking for the Enter Web2.0,


Learning and Working on the Web

The basic premise of the long tail is that there is an equal or perhaps larger market of those willing to buy unpopular items (or services) than all the people who buy the popular items. It goes against traditional wisdom of focusing on items that can be sold many times, as you may be missing an even larger opportunity in the long tail. It’s about the tail.

The power-law distribution (and you)


names that refer to its different aspects and characteristics: power law, long tail, 80/20 rule, the Pareto principle, etc. Another interesting corollary of power law distributions is the so called “long tail” This is the long end of the distribution where the numerous items that have smaller frequencies reside. Pure Mathematics or Saz playing).

Heads you win, tails you lose

Learning and Working on the Web

The Long Tail is one of the most commonly quoted models for business on the Internet: The Long Tail or long tail refers to the statistical property that a larger share of population rests within the tail of a probability distribution than observed under a ‘normal’ or Gaussian distribution. Why is that? What happens to the creator?

Learnlets » Requirements to do a web biz ‘play’

Clark Quinn

The future of MOOCs

E-Learning Provocateur

Content providers will wag the long tail. MOOCs get a bad rap. Dismissed as prescriptive, or teacher-centric, or unsocial, or something else, it’s like a badge of honour to espouse why you dislike MOOCs. Despite their pedagogical flaws, however, MOOCs provide unprecedented access to quality content for millions of learners. The former is the subject of such disdain. Ka ching!

Roles 150

Are You Asking the Right Questions at Your Association?

Association eLearning

For example: • ASAE asked questions that led them to discover that their publications catalogue did not, as they had assumed, lead to “long tail” sales of older publications. The following is a guest blog post brought to you by Elizabeth Engel of Spark Consulting and Peter Houstle of Mariner Management. Both are well known veterans to the association industry. Share this on Facebook.

The future of MOOCs

E-Learning Provocateur

Content providers will wag the long tail. MOOCs get a bad rap. Dismissed as prescriptive, or teacher-centric, or unsocial, or something else, it’s like a badge of honour to espouse why you dislike MOOCs. Despite their pedagogical flaws, however, MOOCs provide unprecedented access to quality content for millions of learners. The former is the subject of such disdain. Ka ching!

Roles 133

Day 4 - Man.I'm just getting warmed up! (and a shocker!)

Mark Oehlert

found via an article in the Wall Street Journal) turns out that a Harvard professor has found out that the arguments put forward by WIRED editor Chris Anderson in The Long Tail, might not be exactly spot on. " Elberse writes that "It is therefore highly disputable that much money can be made in the tail. Now for the shocker.(found " Geez. Who knew

eLearning Startup Opportunities

Tony Karrer

Technology's Impact on Learning and Education is Greatly Underestimated We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run. It can be from anyone as long as it gets her credit from her high school. approaches that leverage distributed content creation, social aspects as part of learning, collaborative learning and editing.

Organizing Talent

Learning and Working on the Web

It is more likely that skilled content creators will just become part of the long tail, valuable only to online platforms and their advertising revenues. One way for Talent to survive in the long run is by working together in communities of practice, using social networks to find work and get work done. Those Talent is original. Labour is viewing humans as resources.

play the long game

Learning and Working on the Web

With all these new platforms being launched, any independent, small, or medium-sized business needs to play the long game. The famous long tail helps nobody but the platform owners. As we go through this next phase of the Internet economy we have to avoid the easy money, and play the long game. Buyers of services get convenience, while sellers get a larger market.

Learning in Organizations Community

Jay Cross

People on the thin end of the Long Tail. Two years ago I set up a Google Group on Learning. Last night I wrote the members: You’re one of 1,797 members of the Learning in Organizations Community on Google Plus. Since its founding two years ago, our community has morphed into a place to post wisdom, schlock, and self-boosterism. Why not? Our group’s intimate. Maybe.

Learning Journal » The short answer is yes

Learning Journal

Starting a conversation about social media for learning

Learning Journal

Minds on Fire: Open education, the long tail, and learning 2.0. As promised in my last post , I’m sharing my reading list from my graduate course on emerging technologies. The first topic we took up was social media learning, since I thought it might be somewhat familiar even if students weren’t able to use these kinds of tools much as yet (entirely possible given the roles they play and the kinds of organizations in which they work). Here’s the reading list. Enjoy!  And please share any resources that are your favorites in the comments. Required. By M.C. Books.

Social Media for Trainers - Its What Turns Clark Kent into Superman

Corporate eLearning Strategies and Development

The internet, specifically the NEW internet ( Web2.0 ), ALSO supports the theory of The Long Tail. and Social media give individual educators (teachers/trainers) the ability to scale up taking advantage of economies of scale while simultaneously taking advantage of the long tail. And their time is First, how do small companies become big ones? Schools.

The next middle class

Learning and Working on the Web

In Heads You Win …  (2010) I asked; if you are not one of the recognized leaders in your field, can you make a living online or are you just part of the long tail, valuable only to aggregators and their advertising revenues? Will there be a middle class in the networked economy, or only heads & tails? Each pays dues and devotes years to honing a craft.

The hard problems in eLearning

Viplav Baxi Meanderings

We see a lot of power laws in the real world of learning – where a few students participate heavily and the largest number contribute to the long tail. There are some key challenges that we are facing in eLearning today. And I am beginning to think that these are pretty much invariant to scale. I am beginning to think that perhaps many of them happen at smaller scale in traditional face-to-face education. Here is an indicative list. High dropout or low completion rates. Low engagement and retention (motivation). Lack of data driven analytics cramps scalability. curricular).

MOOCs have arrived…what next?

Viplav Baxi Meanderings

Open Courseware had existed for a very long time, but the shape and form of these MOOCs was far more accessible and exciting. The long tail of learning, which is that a really large number of learners end up not completing the MOOC or remain at low levels of engagement, is nothing new. By increasing learner capability to learn in the digital medium, cMOOCs can potentially flatten the long tail. First published in The Souvenir, FICCI Higher Education Summit 2014. Viplav Baxi makes the case that MOOCs have arrived in India. Connectivism MOOC FICCI HES 2014

ILT 15

100 eLearning Articles and White Papers

Tony Karrer

Minds on Fire: Open Education, the Long Tail, and Learning 2.0 39. Minds on Fire: Open Education, the Long Tail, and Learning 2.0 My collection of eLearning Articles, White Papers, Blog Posts, etc. just reached 100. Thought I'd share. No particular order to these. 1. Creating Passionate Users: Crash course in learning theory 2. Keeping Up with the Pace of Change Informal learning will help employees survive in the future workplace 3. Understanding E-Learning 2.0 eLearn magazine: Feature Article Ten Web 2.0 Web 2.0: A New Wave of Innovation for Teaching and Learning?

Squeezed from above and below

Clive on Learning

Except for a very select few at the very top of these professions, having a strong intellect or artistic talent has never been a guarantee of a healthy income: For just a moment in time there was the dream that the internet, with its ability to cross international boundaries and to reach out to the long tail, would herald a new age of opportunity for thinkers and creatives, not just to reach new audiences but to share in the wealth. It's never been easy to make money as a writer, speaker, artist or musician. The wealth is as concentrated as ever in the hands of the few.

PWLE Not PLE - Knowledge Work Not Separate from Learning

Tony Karrer

If we are going to make progress with Corporate Learning Long Tail and Attention Crisis , I think we have to think about these things in an integrated fashion Mohamed Amine Chatti (a fellow Eddie eLearning nominee) last two posts The LaaN Perspective , and Requirements of a PLE Framework are both interesting posts and worth reading. His requirements for a PLE Framework include: Personalization Social features Social filtering I ncorporate various Web 2.0 concepts and technologies (mashups, widgets, aggregation, OpenID, RSS, etc.) But, too much structure is not going to work.

Top 10 eLearning Predictions for 2010

Tony Karrer

Organizations will need you to shift a it towards Corporate Learning Long Tail and Attention Crisis and Long Tail Learning - Size and Shape. If you want to optimize total learner hours, then you make long courses aimed at lots of employees. As long as there’s a spirit of openness to alternative solutions then we can collectively help the organization move forward.

Rethinking Learning Environments and Class

Viplav Baxi Meanderings

Scale free behaviour is exhibited by some very interesting networks like the Internet in which a few of the participants make the majority of interactions, and a long tail of participants exist with little or no engagement or levels of activity. Perhaps a disruption will truly arrive if we invert these scale free networks or even if we flatten out the interactions (raise the long tail). Do you go to the football field to learn music? Or to the art gallery to learn fencing? Or to a library to learn oratory? You don’t. believe that class needs to be disrupted.

Learning 2.0 Strategy

Clark Quinn

You need to be able to spot new kinds of opportunities that you might not have been involved in before (see Long Tail Learning ). Over the past two years, I've worked with start-ups and corporations around the world who are grappling a bit with the impact of Web 2.0 on learning. One of the more interesting aspects of this is that I've really changed and refined what I advise both audiences in terms of their learning 2.0 strategy. But, here's what I see in terms of a CLO perspective. Seven Key Aspects of Learning 2.0 Strategy 1. initially attacked eLearning 2.0 and Learning 2.0

How much learning should be bottom-up?


Where the employees are more experienced : Experienced employees have the advantage of generalised knowledge about situations and events stored in long-term memory, which make it very much easier for them to absorb new information. Coming next in chapter 6:  Training’s long tail. Throughout 2011 we will be publishing extracts from The New Learning Architect. In this situation, it is almost impossible to create top-down interventions fast enough to satisfy the need; you simply must depend on bottom-up processes to fill the gap. Blog newlearningarchitect

Are we awake?

Learning and Working on the Web

If you’re not one of the recognized leaders in your field, can you make a living online or are you just part of the long tail, valuable only to aggregators and their advertising revenues? On a dark side, it also gives companies novel ways to enforce business-as-usual and to further exploit the outdated legacy of our industrial era. Each pays dues and devotes years to honing a craft.

Whither Indian MOOCs?

Viplav Baxi Meanderings

This implies that we will see the long tail in xMOOCs (where a large number of learners stay disengaged or minimally engaged with their learning, while a few exhibit intense activity) just as we did in traditional eLearning. Hopefully, this understanding of the MOOC phenomenon is the first step that we in India can take while building a long term strategy. Today, India is at an important crossroad when it comes to MOOCs. Much has been written and spoken about the potential of MOOCs in this country. Unfortunately, most of the conversation has been around platforms.

Knowledge Skills Mentoring Tips - Best of eLearning Learning

eLearning Learning Posts

Long Tail Blogging is Dying? eLearning Learning Hot List. July 1, 2009 to July 10, 2009. You can subscribe to get the Best Of eLearning Learning by visiting the site and subscribing via email or RSS to the Best Of. Top Posts. The following are the top posts from featured sources based on social signals. LinkedIn Guide for Knowledge Workers - eLearning Technology , July 6, 2009. mLearning; Tricks to using the iPod Touch in class - Don’t Waste Your Time , July 7, 2009. New skills for learning professionals - Informal Learning , July 1, 2009. Some Considerations. Hot Topics.

Learning Objectives, Performance Objectives and Business Needs

Tony Karrer

see my posts: Learning Responsibility , Corporate Learning Long Tail and Attention Crisis and Long Tail Learning - Size and Shape) has raised some interesting questions in my mind. However, it dawned on me that if you define the scope of responsibility based on learning objectives you end up limiting yourself to focus only on content, immediate knowledge transfer, the fat end of the Long Tail Learning. This month's Big Question - Scope of Learning Responsibility? Mick Leyden - Professional Responsibility??? This sounds quite reasonable at the surface.

How to Promote a Serious Game to Learners

Knowledge Guru

Like a well-planned curriculum, a marketing campaign has to have a long tail with plenty of reinforcement. If you’re about to launch a serious game in your organization, you’re probably pretty excited about it… and rightfully so. Games are often more engaging and effective than many other learning solutions, so learners should be in for a treat. Make a Scene.

#rhizo15 Week Two – Counting networks

Viplav Baxi Meanderings

Essentially power laws were well in evidence when we looked at conversations – a small number of conversations were held together by many people and these threads were reasonably long (if I remember correctly, this was the pre-‘like’ era), while a majority of conversations were ad-hoc and short lived. The pattern was not unlike what you would expect on the Internet prompting discussions on the long tail or that the world wasn’t flat, it was rather spiky. A rather belated post on #rhizo15 week 2! How do we begin to “grade Dave”?

What’s Up to All of Us?

Aaron Silvers

Several months ago, I participated in a unconference in Santa Clara, California, called Overlap. I did it on my time as an investment in my growth. came away with a renewed sense of purpose and energy that has improved my professional life. It also sparked a change in my awareness of what I do, professionally, and it inspired me to take different risks. never thought of myself as a designer before, but it’s so clear to me now that designing ( not “instructional design”) is what I do. ” There’s an entrepreneurial spirit set aflame at that June unconference, too.

Friday’s Finds for 2011

Learning and Working on the Web

Information rag and bone men who curate the weak signal and the long tail. We often realise the significance of events long after their original impact, and may actually continue to revise what we think the lesson is as our lives unfold. call it Friday’s Finds and here are some of the more notable finds during 2011. Blogging. Learning. Networks. Knowledge. Never.

How people really watch television

Clive on Learning

Myth 3: The long tail now dominates TV viewing Live television is not just the most popular way of watching video; it also influences the way people watch shows on all devices. There is little to suggest that television is growing a long tail of niche interests. In a fascinating Economist article, The Lazy Medium: How people really watch television , we discover once again how rapid changes in technology are only slowly reflected in meaningful changes in behaviour. People want to watch ‘Pop Idol’ when everyone else is watching it,” says Mike Darcey of BSkyB.