Through the course of that meeting, a couple of us bantered pretty animatedly with occasional off-cuff references to "long tail." At one point I asked the person sitting next to me if she knew what we meant by "long tail." Many people hear "long tail" and get the gist at some subconscious level that it's about "a way" to reach a lot of people by using the internet. say that because when I poke and prod a little more, I get the sense that some of us understand it to mean that you can sell large volumes of things by leveraging long tail. MORE >>

One section, for example (section 1-6 from the text) touched briefly on the concept of the "Long Tail." "  Of course, for a full treatment of Long Tail theory, I'd recommend Chris Anderson's excellent book,  The Long Tail: Why the Future of Business is Selling Less of More. A couple of weeks ago I announced our next video book project  for real estate professionals.  It's still on track for delivery in December 2009.  So I occasionally find myself explaining a bit. Got friends? MORE >>

He also suggests that the value of blogging can be reduced to three main transitions or paradigm shifts:  the long form to short form, exclusive rights to open access, and mediation to disintermediation. 3) Is the “Long Tail” better than no tail? The concept of the long tail is an important concept in understanding how blog impact can be measured relative to other communication approaches. So, is it fair to say that the blogging nobility generally attract tremendous traffic and the rest of us find our place on the long tail? MORE >>

In this last post of my little three-part series explaining the "long tail" concept, I'm looping a bit back to my hypothesis in the first of the series. That is, some of us hear someone obliquely reference "long tail" and get the gist that it's a way to reach a lot of people using the internet. And while there's truth to that, that thought alone risks biting on the idea that long tail is all about leveraging a phenomenon to sell large volumes of things. So goes the long tail theory. That's where I differ. MORE >>

Limited spots. Thursday, July 22nd at 1:30-2:30p EST. Click here to RSVP. Never heard of crowdsourcing? Never fear—the Bloomfire team will explain why this term was designated as 2009’s verb of the year by the New York Times. More and more innovative companies are leveraging this technique for business results. For instance, Threadless has used crowdsourcing to generate millions of dollars in revenue by selling t-shirts to its online artist community…without designing a single t-shirt or losing a single penny. Forget the hard sell—Bloomfire webinars are purely about education. MORE >>