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The phenomenon of the long tail

Jay Cross

The process of Innovation

Long Tail Learning - Size and Shape

Tony Karrer

Beth Griese - posted a response Is Learning 2.0 a long tail? to my post Corporate Learning Long Tail and Attention Crisis. I'm not limiting that to the "traditional means" training topics, but I do limit that to things that are job-related, which is why I think the tail has a limit. So, even if there was a way to define my current tail, tomorrow there's more.

Corporate Learning Long Tail and Attention Crisis

Tony Karrer

Adler's recent article - Minds on Fire: Open Education, the Long Tail, and Learning 2.0 talks about the implications of the Long Tail on Education. Background If you are not familiar with the concept of the Long Tail, head over to take a look at the Long Tail article on Wikipedia. It's a crisis born of the Long Tail and the Attention Economy.

Long Tail Blogging is Dying?

Tony Karrer

Just read an article in the Guardian The long tail of blogging is dying (Found via Donald Clark ). I'm sure that this will continue to change, but I would question the notion that long tail blogging is dying. But recently – over the past six months – a new trend: fewer blogs with links, and fewer with any contextual comment. Some weeks, apart from the splogs, there would be hardly anything. didn't think we'd suddenly become dull. People change their focus. Lives get busy. Blogging definitely takes work. What about eLearning blogs? It's great for quick sharing.

The Long Tail backlash, exposing flaws in mainstream media

Corporate eLearning Strategies and Development

I think for the most part anyone with a small entrepreneurial bone in their body instinctively understands the concept of the long tail. Chris Anderson, the author of The Long Tail, writes this post in response the Wall Street Journal article that tries (unsuccessfully) to tear down the book and the concept. This comment from the Long tail blog reflects my thoughts. "It seems that Gomes [the WSJ author] decided he was going to debunk the Long Tail, then let confirmation bias take over. They are looking for the controversy.to Enter Web2.0,

The power-law distribution (and you)

eFront

names that refer to its different aspects and characteristics: power law, long tail, 80/20 rule, the Pareto principle, etc. Another interesting corollary of power law distributions is the so called “long tail” This is the long end of the distribution where the numerous items that have smaller frequencies reside. Pure Mathematics or Saz playing).

The future of MOOCs

E-Learning Provocateur

Content providers will wag the long tail. MOOCs get a bad rap. Dismissed as prescriptive, or teacher-centric, or unsocial, or something else, it’s like a badge of honour to espouse why you dislike MOOCs. Despite their pedagogical flaws, however, MOOCs provide unprecedented access to quality content for millions of learners. The former is the subject of such disdain. Ka ching!

Roles 149

The future of MOOCs

E-Learning Provocateur

Content providers will wag the long tail. MOOCs get a bad rap. Dismissed as prescriptive, or teacher-centric, or unsocial, or something else, it’s like a badge of honour to espouse why you dislike MOOCs. Despite their pedagogical flaws, however, MOOCs provide unprecedented access to quality content for millions of learners. The former is the subject of such disdain. Ka ching!

Roles 149

Are You Asking the Right Questions at Your Association?

Association eLearning

For example: • ASAE asked questions that led them to discover that their publications catalogue did not, as they had assumed, lead to “long tail” sales of older publications. The following is a guest blog post brought to you by Elizabeth Engel of Spark Consulting and Peter Houstle of Mariner Management. Both are well known veterans to the association industry. Share this on Facebook.

Learnlets » Requirements to do a web biz ‘play’

Clark Quinn

Day 4 - Man.I'm just getting warmed up! (and a shocker!)

Mark Oehlert

found via an article in the Wall Street Journal) turns out that a Harvard professor has found out that the arguments put forward by WIRED editor Chris Anderson in The Long Tail, might not be exactly spot on. " Elberse writes that "It is therefore highly disputable that much money can be made in the tail. Now for the shocker.(found " Geez. Who knew

eLearning Startup Opportunities

Tony Karrer

Technology's Impact on Learning and Education is Greatly Underestimated We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run. It can be from anyone as long as it gets her credit from her high school. approaches that leverage distributed content creation, social aspects as part of learning, collaborative learning and editing.

Learning in Organizations Community

Jay Cross

People on the thin end of the Long Tail. Two years ago I set up a Google Group on Learning. Last night I wrote the members: You’re one of 1,797 members of the Learning in Organizations Community on Google Plus. Since its founding two years ago, our community has morphed into a place to post wisdom, schlock, and self-boosterism. Why not? Our group’s intimate. Maybe.

Squeezed from above and below

Clive on Learning

Except for a very select few at the very top of these professions, having a strong intellect or artistic talent has never been a guarantee of a healthy income: For just a moment in time there was the dream that the internet, with its ability to cross international boundaries and to reach out to the long tail, would herald a new age of opportunity for thinkers and creatives, not just to reach new audiences but to share in the wealth. It's never been easy to make money as a writer, speaker, artist or musician. The wealth is as concentrated as ever in the hands of the few.

Social Media for Trainers - Its What Turns Clark Kent into Superman

Corporate eLearning Strategies and Development

The internet, specifically the NEW internet ( Web2.0 ), ALSO supports the theory of The Long Tail. and Social media give individual educators (teachers/trainers) the ability to scale up taking advantage of economies of scale while simultaneously taking advantage of the long tail. And their time is coming.fast. First, how do small companies become big ones? Schools.

100 eLearning Articles and White Papers

Tony Karrer

Minds on Fire: Open Education, the Long Tail, and Learning 2.0 39. Minds on Fire: Open Education, the Long Tail, and Learning 2.0 My collection of eLearning Articles, White Papers, Blog Posts, etc. just reached 100. Thought I'd share. No particular order to these. 1. Creating Passionate Users: Crash course in learning theory 2. Keeping Up with the Pace of Change Informal learning will help employees survive in the future workplace 3. Understanding E-Learning 2.0 eLearn magazine: Feature Article Ten Web 2.0 Web 2.0: A New Wave of Innovation for Teaching and Learning?

Knowledge Skills Mentoring Tips - Best of eLearning Learning

eLearning Learning Posts

Long Tail Blogging is Dying? eLearning Learning Hot List. July 1, 2009 to July 10, 2009. You can subscribe to get the Best Of eLearning Learning by visiting the site and subscribing via email or RSS to the Best Of. Top Posts. The following are the top posts from featured sources based on social signals. LinkedIn Guide for Knowledge Workers - eLearning Technology , July 6, 2009. mLearning; Tricks to using the iPod Touch in class - Don’t Waste Your Time , July 7, 2009. New skills for learning professionals - Informal Learning , July 1, 2009. Some Considerations. Hot Topics.

PWLE Not PLE - Knowledge Work Not Separate from Learning

Tony Karrer

If we are going to make progress with Corporate Learning Long Tail and Attention Crisis , I think we have to think about these things in an integrated fashion Mohamed Amine Chatti (a fellow Eddie eLearning nominee) last two posts The LaaN Perspective , and Requirements of a PLE Framework are both interesting posts and worth reading. His requirements for a PLE Framework include: Personalization Social features Social filtering I ncorporate various Web 2.0 concepts and technologies (mashups, widgets, aggregation, OpenID, RSS, etc.) But, too much structure is not going to work.

How to Promote a Serious Game to Learners

Knowledge Guru

Like a well-planned curriculum, a marketing campaign has to have a long tail with plenty of reinforcement. If you’re about to launch a serious game in your organization, you’re probably pretty excited about it… and rightfully so. Games are often more engaging and effective than many other learning solutions, so learners should be in for a treat. Make a Scene.

Top 10 eLearning Predictions for 2010

Tony Karrer

Organizations will need you to shift a it towards Corporate Learning Long Tail and Attention Crisis and Long Tail Learning - Size and Shape. If you want to optimize total learner hours, then you make long courses aimed at lots of employees. As long as there’s a spirit of openness to alternative solutions then we can collectively help the organization move forward.

Learning Objectives, Performance Objectives and Business Needs

Tony Karrer

see my posts: Learning Responsibility , Corporate Learning Long Tail and Attention Crisis and Long Tail Learning - Size and Shape) has raised some interesting questions in my mind. However, it dawned on me that if you define the scope of responsibility based on learning objectives you end up limiting yourself to focus only on content, immediate knowledge transfer, the fat end of the Long Tail Learning. This month's Big Question - Scope of Learning Responsibility? Mick Leyden - Professional Responsibility??? This sounds quite reasonable at the surface.

Learning 2.0 Strategy

Clark Quinn

You need to be able to spot new kinds of opportunities that you might not have been involved in before (see Long Tail Learning ). Over the past two years, I've worked with start-ups and corporations around the world who are grappling a bit with the impact of Web 2.0 on learning. One of the more interesting aspects of this is that I've really changed and refined what I advise both audiences in terms of their learning 2.0 strategy. But, here's what I see in terms of a CLO perspective. Seven Key Aspects of Learning 2.0 Strategy 1. initially attacked eLearning 2.0 and Learning 2.0

Learning Power Laws

Tony Karrer

Several of them I regularly talk about: Amara’s Law ( backstory ) states that " we tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run. This is a common theme in my posts: Long Tail Learning - Size and Shape and Corporate Learning Long Tail and Attention Crisis. Business flux. and Adoption of Web 2.0

mylearningworx - a reflection on the launch event

Learning Rocks

While most elearning to date has been in either the mass market of formal K-12 education or in custom products for large wealthy companies, there aren't that many folk really addressing the "long tail" of online formal learning. Last week I was pleased to attend the launch of mylearningworx , a new site that offers individuals the chance to both make a course and take a course. If your passion is to teach people about local history or some craft or hobby, their platform allows you to quickly and easily pull a course together and sell it to others who want to learn.

Clive’s columns vol2

Clive on Learning

Here’s what you’ll find: Mixed messages from the market Learning for real in virtual worlds Three tiers in the content pyramid Statistics are like a bikini There’s life in Kirkpatrick yet CIPD survey paints a confusing picture Tough times bring opportunities as well as threats Training’s long tail Learning 2.0

Online Coaching

Tony Karrer

This is why most learning is long tail learning. The role of learning organizations around long tail learning is to provide tools, support, skill building so that learners can self-serve their learning. It's worth looking at some of his additional specific suggestions in Knowledge Management: Finding Quick Wins and Long Term Value … His 6 Quick Wins are: Make it easy for your people to identify and connect with subject matter experts. Catherine Lombardozzi recent post Coaching informal learning sparked something for me around online coaching opportunities.

2009 Top Posts and Topics

Tony Karrer

Twitter as Personal Learning and Work Tool Tool Set 2009 Knowledge Work Types LinkedIn Guide for Knowledge Workers SharePoint Using SharePoint SharePoint Examples SharePoint Fear and Loathing by Learning Professionals 12 eLearning Predictions for 2009 Long Tail Long Tail Blogging is Dying? It’s interesting at the end of the year to go back through blog posts to see what my Best of 2009 is. I’ll also do a post similar to my post last year 2008 2009 that will look at my 12 eLearning Predictions for 2009. But for now, let me just focus on my Best of 2009.

Social media: Prevention is better than cure

E-Learning Provocateur

It’s also the long tail of boring, low profile gripes that fester unanswered. I’ve changed my mind about a restaurant or an online shop plenty of times because of negative comments about them on the web. My previous article, Social media: It’s not about the technology! Traditionally this is called marketing, customer service or public relations. The big bad wolf.

Learning Responsibility

Tony Karrer

First, my earlier posts Corporate Learning Long Tail and Attention Crisis and Long Tail Learning - Size and Shape lay out that I believe the space in which Corporate Learning (and realistically all learning professionals) operates is changing such that unless they look at providing Long Tail Learning, they will be a continually smaller part of the overall information landscape. The big question for March 2008 is - Scope of Learning Responsibility? Karl Kapp helped me pull this question together and it's been interesting to see the responses so far.

Skimming and Learning Design

Tony Karrer

No one will sit through long detailed pieces of information. When we talk about the Long Tail Learning and Corporate Learning Long Tail and Attention Crisis , the focus is on how to help learners when you cannot possibly get in front of all the information. It also has an impact on Learning Design and Learning Organizations … more on this below.

How people really watch television

Clive on Learning

Myth 3: The long tail now dominates TV viewing Live television is not just the most popular way of watching video; it also influences the way people watch shows on all devices. There is little to suggest that television is growing a long tail of niche interests. In a fascinating Economist article, The Lazy Medium: How people really watch television , we discover once again how rapid changes in technology are only slowly reflected in meaningful changes in behaviour. People want to watch ‘Pop Idol’ when everyone else is watching it,” says Mike Darcey of BSkyB.

Free

Tony Karrer

see Corporate Learning Long Tail and Attention Economy) This will be fun to explore. I've been slowly going through Chris Anderson's book Free: The Future of a Radical Price. There's a lot he gives you to think about and definitely a lot that relates to the Business of Learning. There's quite a bit in the book that really resonates with me: We can't help it: We value atoms more than bits. Bits want to be free. common theme throughout the book is that people naturally understand the differences between bits and atoms. Where can users add value back into the system?

Top 9 Posts You May Have Missed

Tony Karrer

long, lost blog post that needs to be revisited. I'm frankly not sure why you are reading this and are not linked to me on LinkedIn or for that matter following me on twitter - @tonykarrer. #6 - Corporate Learning Long Tail and Attention Crisis Newspapers are failing by the day. The fat end of the long tail and the loss of attention is a critical issue that I'm not sure we are really ready to come to grips with. Since I'm out, I'm thinking this is a good time to point you to some past posts. For example: 24. Or at least we are right now. eLearning Technology.

Write for Skimming

Tony Karrer

Most people proved me wrong and they actually read things - see the survey results about whether people found a small bit of text embedded in the middle of my post: 74% of the people saw it 21% missed it 5% not sure I'm still convinced there's lack of ability to get people's attention and have them focus on any details - see Corporate Learning Long Tail and Attention Crisis or better yet read the comments in Stop Reading where they passionately discuss people not reading emails. Back in January 2008, I suggested that people Stop Reading and instead Skim Dive Skim.