Jay Cross

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Customer Learning, a largely unexploited marketing strategy

Jay Cross

Google’s course on power searching is a brilliant marketing move. ” Google is teaching people to use more of its services. Simultaneously, Google is building customer loyalty. Google could have produced a slick, buttoned-down, tech-oriented training program, like they did for Google Wave.

Market 53
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How to Replace Top-down Training with Collaborative Learning (2)

Jay Cross

Google is teaching people to use more of its services in online courses. Google could have produced a slick, buttoned-down, tech-oriented training program, like they did for Google Wave, but this time around, Google chose a friendly, avuncular fellow to lead you through the ondemand session.

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eLearn Magazine’s 2010 Predictions

Jay Cross

Wave Crests. Google Wave is already set to become a very popular tool this year, and I think it represents the way that tools are going to evolve in the near future, that is that the social functionality found in standalone tools is going to merge and become amalgamated into more integrated “learning&# tools.

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So many thoughts, so little time

Jay Cross

Google Bets Big on HTML 5: News from Google I/O - OReilly Radar , May 27, 2009. Google Wave: What Might Email Look Like If It Were Invented Today? Google Announces Support for Microformats and RDFa - OReilly Radar , May 12, 2009. Google’s Rich Snippets and the Semantic Web - OReilly Radar , May 14, 2009.

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Is Enterprise 2.0 a crock?

Jay Cross

First up was a Google presentation about Wave. Bare-bones Wave is a snooze; I haven’t been able to see many benefits. But customized Wave looks like a winner and that’s how I think Wave will be deployed. Wave enables collaboration. Google said it plans to open-source most of the code.