The Personalization Paradox: Why Enterprises Fail at Personalization
Xyleme
NOVEMBER 9, 2022
Guest author: Val Swisher, CEO of Content Rules, Inc. Content personalization has become the aspiration of modern communications. Enterprises large and small are on a quest to deliver the content a customer needs — and only that content — at the current part of the customer’s journey. But it’s not.
Let's personalize your content