Skills Series: A Beginner's Guide to Influencer Marketing
General Assembly
JULY 31, 2018
For example, Dolce & Gabbana filled the front row of its Spring 2017 fashion show with millennial influencers, which got them countless press features. And while a famous actress might give a beauty brand a massive reach, digital influencers serve a more targeted, engaging, and cost-effective way to reach specific demographics.
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