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Online Marketing for Elearning Part III: Advertising

LearnDash

Here are the top ones you should keep in mind: Google Ads: Formerly AdWords, Google Ads are the simple text-based advertisements you see when you search for things on Google. A Google Ad is usually Pay-Per-Click, meaning you set an ad budget and a bid to have your advertisement appear when someone searches for a keyword.

Market 226
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How to Sell Video Courses Online

Think Orion

Video is quickly becoming the standard e-learning format. It covers a specific topic or skill, providing structured lessons for learners to watch and learn from. But do you know how to plan your video course content so prospective students can understand what they will be learning? billion by 2023. But what is a video course?

Video 52
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Is the Title of Your Course Killing Your Sales?

LearnDash

The title is what determines whether potential students decide to click through to your course and learn more about what it has to offer them. Choose a boring title and people will pass over your course in favor of something that sounds more exciting. These provide great insight for what people are actually searching for.

Sales 147
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The future of SEO: Hacks to help skyrocket your traffic

learnWorlds

Neil Patel – Co-founder of NP Digital , delivered a talk at the Worlds of Learning 2022 virtual summit on September 28th, and it was epic! Bonus Section: Top tips for social media platforms. Suppose you have been experimenting with Search Engine Optimization (SEO). Hack #2: Stay consistent to achieve growth.

Help 52
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Right Content, Right Place, Right Time: From Omnichannel to Multiexperience Content

Xyleme

According to recent research conducted by Technology & Services Industry Association (TSIA ) , people searching for product help expect to be able to find information on more than a dozen unique digital channels , from Google and YouTube to chat bots and social media platforms. .

Content 52
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Personal Branding Guide: How to Build Your Brand Strategy

learnWorlds

People will come looking to learn from you and will be more eager to buy what you have to offer. People search for brands and celebrities more than they search for generic products and services. What makes others want to copy you or learn from you. Figure out what makes you unique and special.

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How to Utilize Retargeting Strategy to Increase Enrollments (Lower CPA)

Think Orion

Retargeting helps universities to learn more about their students. Testimonials ads: Target prospecting students by creating ads that include reviews and testimonials from your current students and alumni related to the programs they searched on your website. Using social channels for retargeting. Using email for retargeting.