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Online Marketing for Elearning Part III: Advertising

LearnDash

Are you ready to put some money behind your marketing? They would much prefer to continue with their content marketing strategy —and for good reason. Content marketing is low cost but highly effective. If you had to pick only one, content marketing would be the right choice for online educators every time.

Market 227
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Event Marketing: Your complete Guide for 2023

Think Orion

Welcome to your guide to event marketing in 2023. We will share the best practices for promoting your event, get sponsorship registrations, how to align your tracking and how your marketing department can work together with the other departments. Have you ever been to a marketing event before? What is event marketing?

Market 52
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Is the Title of Your Course Killing Your Sales?

LearnDash

Choose a boring title and people will pass over your course in favor of something that sounds more exciting. A good course title does more than just tell people what your course is about. ” Another example: “Marketing Secrets Revealed: How to Generate 1,000 Leads in Your First Month.”

Sales 147
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Higher Education SEO Tips Improve Organic Traffic

Think Orion

There are two core reasons why crafting effective SEO plan should be part of higher education marketing strategies : SEO will make your site visible by adhering the content on your portal to search engine requirements. Google Business is a great tool for higher ed marketing. Utilize Google Business Profile. Use header tags.

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How to Utilize Retargeting Strategy to Increase Enrollments (Lower CPA)

Think Orion

Marketing in the higher ed industry is tough as there is immense competition. After all, the market worth of the higher ed industry is around $568.2bn. This is why established universities and colleges spend tens of thousands of dollars on online marketing. Retargeting based on what people search.

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Diigo User Communities

Experiencing eLearning

If you’re more interested in the people than the pages and tags, the People Search By Site is a better tool. Obviously the information’s a bit limited because only 12 people have bookmarked my site, but it’s still fun to look at what they saved and how they tagged it.

Diigo 170
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17 Ideas for How to Market Your Online Course and Scale with Facebook Ads with Liana Ling

LifterLMS

In this LMScast episode we’ll discuss 17 ideas for how to market your online course and scale with Facebook ads with Liana Ling, hosted by Chris Badgett from LifterLMS. We’re going to get into a lot of different things to help you with marketing, to help you with sales, and really talk about the technology we use in that.