The Force Awakens: Is Neuromarketing on the Side of Good or Evil?
eLearningMind
SEPTEMBER 19, 2015
The clear winner of the Super Bowl advertisement showdown in 2011 was Volkswagen. Not only did their Passat commercial about the world’s cutest pint-size Darth Vader make all 111 million viewers say “aww,” but the spot nabbed two Gold Lions and the title of Adweek’s best commercial for 2011. No one would deny that it was a brilliant ad. It increased traffic to VW’s websites and increased Volkswagen purchase consideration–just like marketers knew that it would.
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