Cinecraft

Red monkeys? Why red monkeys?

Cinecraft

A couple years ago, while browsing through business blogs about innovation, I ran across some fantastic content from Jef Staes , a thought leader from Belgium. His main point was that “continuous improvement” – the results from Six Sigma, Lean, kaizens, etc.

What is Better Learning?

Cinecraft

As I begin my 19th year at Cinecraft, I’m taking time to reflect on our team’s accomplishments in 2017. We’ve collaborated with amazing new clients and added talented learning professionals to our team.

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What’s a Shot List?

Cinecraft

What’s a Shot List? Number 5 on my pre-production checklist is CREATE A SHOT LIST. After the script is written, I work with the client and the DP (Director of Photography, AKA camera operator) to make a list of all of the different video clips I will need to make a great video.

101: Don’t Leave the Learner Behind

Cinecraft

It’s important to take a step back and think about the learner. Most learners are busy, not just at work but in their personal lives as well. Common sense tells us they don’t have much room in their brain to store information that is not directly relevant to their lives or jobs.

How UserTesting Drives Product Adoption and CX with Customer Education

Speaker: Steve Fleming-Prot, Content Strategist, UserTesting

In this webinar, Steve Fleming-Prot of UserTesting will share lessons learned from building UserTesting’s Learning Navigator and on-demand University, and why Customer Education is an important part of CX—and CX is an important part of Customer Education.

Save the Learners! Build an Open and Shut Serious Game Strategy

Cinecraft

(This article was published in the March, 2016 issue of Training Industry Magazine.). Have you ever sat in front of an eLearning course that you spent 200-250 hours designing and developing and thought learners are going to love this course?

Should I record video in-studio or on-location?

Cinecraft

Should I record video in-studio or on-location? Choosing to record video in-studio or on-location can be a critical decision to make during pre-production. To begin, answer this question: What kind of video story are you trying to tell?

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8 Authentic Tips for New eLearning Professionals

Cinecraft

When I started working at Cinécraft, I was totally new to eLearning. I had no experience writing courses or using eLearning-specific development tools. However, I had a background in multimedia and writing, and a strong desire to learn, so I knew I could be successful.

Improving Your Corporate Videos: 5 Answers – 3 Pro-Tips – McCormick’s Storytelling Series

Cinecraft

Improving Your Corporate Videos: 5 Answers – 3 Pro-Tips – McCormick’s Storytelling Series. Over the past 30 weeks, I’ve focused on answering questions related to improving your corporate video content.

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3 ways to improve corporate videos

Cinecraft

3 ways to improve corporate videos. So you are looking for ways to “improve” your company’s marketing or training videos.

Training for Lead Generation, Customer Onboarding and Support

Customer lifecycle training gives customers the knowledge and tools they need to be successful. As customer success and satisfaction grows, so does retention and repeat business. This eBook can help training teams improve or expand their customer training programs.

Four Steps to Make Video Testimonials

Cinecraft

Four Steps to Make Video Testimonials. Here are four steps to make video testimonials that increase engagement and boost sales. Looking for more reasons to use video testimonials? Check out the other 19 statistics that support the use of testimonials in marketing today.

Making a Business Video: 5 Questions – 5 Answers – 5 Pro-Tips

Cinecraft

Making a Business Video: 5 Questions – 5 Answers – 5 Pro-Tips. Over the past 20 weeks, I’ve focused on answering questions related to corporate or business video. In each post, I try to provide professional advice for marketing managers, training professionals, and business owners.

Do you need to make a corporate video on a budget?

Cinecraft

Do you need to make a corporate video on a budget? While sitting in Nano Brew on West 25th Street, sipping a Gose the Gosarian , a producer friend of mine said, “We wasted so much time today. You should write a blog that tells people how to get the most out of us.”. Mr. Gosarian is delicious.”

Pro-Tips for B2B Voice Actor Demos

Cinecraft

Pro-Tips for B2B Voice Actors. If you are a voice actor looking for B2B jobs, this post offers you an insider’s perspective on creating a professional B2B demo that will reach the client.

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There’s Not a Skills Gap in the U.S… or Is There?

Your search for the perfect candidate has resulted in zero perfectly skilled applicants. What’s going on? Enter… the skills gap. This report, ‘The Employment Skills Gap and What To Do About It,' breaks down the issue with solutions you can apply now.

Can I make a video that reaches three target audiences?

Cinecraft

Can I make a video that reaches three target audiences? If you are in a marketing or training role, have you ever had a conversation like this? Manager: “We need a video that will appeal to everyone (employees, customers, and shareholders).”. You: “OK.

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VIDEO PRODUCTION SURVEY: Two minutes, three words, and a big thank you!

Cinecraft

VIDEO PRODUCTION SURVEY: Two minutes, three words, and a big thank you! WANTED: Blogger seeks your input: 2 minutes of your time will lead to valuable, relevant, and interesting video production content. Big thanks @ the end. . Loading… THANKS. The post VIDEO PRODUCTION SURVEY: Two minutes, three words, and a big thank you! appeared first on The Craft. eLearning Video Production

How do you scout locations for a business video shoot?

Cinecraft

How do you scout locations for a business video shoot? Scout locations for your next corporate video shoot with these eight Pro-Tips, especially if you are a marketing manager, training professional, or business owner. Searching for the right place to record video is vital to a successful production.

What’s a Call Sheet?

Cinecraft

What’s a Call Sheet? In corporate video production, the call sheet is an agenda for the day. It includes report times, location addresses, plans for meals, and relevant contact information for everyone involved that day, and it can include shot and prop lists.

A New Segmentation Model for Customer Onboarding

A great customer onboarding program is a proactive and meaningful way to make a lasting impact on customer engagement, retention, and expansion. In this eBook, Skilljar will show you a new framework for building a customer onboarding program, including how to segment users and drive long-term value and retention through education.

Branch and Bottleneck Scenario Structure

Experiencing eLearning

One of the challenges of branching scenarios is that you can generate so many options and paths that it quickly becomes unwieldy. A branch and bottleneck scenario structure is one strategy for keeping the complexity manageable. Branch and Bottleneck.

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Finding a Good Fit in Instructional Design

Experiencing eLearning

When you’re looking for an instructional design role, it’s important to find a good “fit.” ” A good fit means doing work you find satisfying, in an organization or with clients that value your contributions. Generalist or specialist.

How many options in branching scenario decisions?

Experiencing eLearning

When you create branching scenarios, each decision point provides learners with multiple choices. How many options do you need to provide in a branching scenario?

Learner Engagement: Behavioral, Cognitive, & Affective

Experiencing eLearning

We’re all looking to improve our “learner engagement,” right? But what exactly do we mean by “engagement”? In elearning, we often focus on clicks and interaction. That’s part of behavioral engagement.

The Definitive Guide to Customer Education Metrics

As you build and scale your customer education program, the right data can help you identify patterns, make evidence-based decisions, and adapt strategy to meet business goals. In this eBook, Skilljar will share the data and metrics best practices that have helped their customers meet program goals and communicate business impact.

Selling Storytelling in Learning

Experiencing eLearning

I got a call from a prospective client looking to hire an instructional designer. “Tell me about what you’re looking for,” I said. “Well, I have a classroom training program I’d like to convert to online. It’s a course on pregnancy discrimination.

Focus on What’s Important for Learning

Experiencing eLearning

My daughter is in kindergarten this year. It’s been so much fun to watch her process of learning to read and write. During their unit about animals, my daughter wrote some facts about fish. A fish moves with its tail and fin. Its covering is called scales. Fish do not have eyebrows.

Death to Zombies!

Clark Quinn

Last week, I ranted about a myth that seems inextinguishable. And I ran across another one in a place I shouldn’t have. And I keep seeing others, spotting them roaming around loose. Like zombies, they seem to rise from the dead. We need death to zombies. Particularly learning myth zombies!

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Mini-Scenarios for Assessment

Experiencing eLearning

Does scenario-based learning always have to involve complex branching or simulations? You can use one-question mini-scenarios to make your assessments more relevant and valuable. Mini-scenarios are fast and easy to build.

Top E-Learning Software - Recommendations and Pricing

Zero in on the best E-Learning software for your company. Get expert recommendations and pricing comparisons based on your specific needs.

Convert Training: Design Online or Blended Learning

Experiencing eLearning

In my previous post on converting training to online , I provided questions to ask and tips for analysis. In this post, I’ll dig deeper in how to design an online or blended learning program based on an existing classroom training program.

Connect Scenarios to Objectives Plus More Tips

Experiencing eLearning

Recently, Bryan Jones from eLearningArt invited me and 59 other eLearning people to share their single best tip for creating effective eLearning scenarios. The post is now live, and you can check it out here: 13 eLearning Scenario Tips that 60 Experts Agree On.

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What’s Your Character’s Goal?

Experiencing eLearning

In a scenario for learning, the main character’s goal drives the story. All of the action and decisions in the scenario move you closer or further from that goal.

Convert Training to Online

Experiencing eLearning

One common request from clients and stakeholders is to convert an existing classroom training program to an online or blended format. Just taking your existing PowerPoint slides and putting them online won’t be very effective.

Choosing the Right Technology for External Training

According to Talented Learning, more than 700 LMS vendors compete in today’s learning platforms marketplace. But of course, not all platforms are created equal. In this eBook, Skilljar will discuss the key components of an external training LMS, and why they’re essential for a well-designed customer training program.