Cinecraft

OCTOBER 8, 2020

Gamification: One Tool In Your ID Toolbox. With the growing popularity of gamification, many Instructional Designers just add points or badges to their courses with the hope of motivating their learners. Unfortunately, you can actually disengage learners because they can’t relate the purpose of the game to a desired outcome. The key to making rewards, points, and other game mechanics effective is to use them to motivate and encourage a specific behavior.

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Cinecraft

MARCH 14, 2017

How Do I Hire Voice-over Talent for Video or eLearning? Can I Narrate? If you you need to make a training video or an eLearning course and have identified voice-over narration as the method to tell your story, then this blog post is for you. We always suggest using professional voice actors, also known as voice talent, voiceover artists, or VO talent.

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Cinecraft

MARCH 21, 2017

Wardrobe? What should I wear on camera? If you are a marketing manager, training professional, or business owner and you need to make a video, then this blog post is for you. “Wardrobe” is a performing arts term that refers to costumes, shoes, undergarments, hats, and personal props such as gloves, jewelry, etc. ( wiki ). In our business video production world, we are generally talking about the clothing that you wear on camera.

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Cinecraft

MARCH 22, 2017

Now Is The Time For You To Know The Truth About Notepad. Notepad is our friend. … is one of my professional mottos. In 16+ years as a writer, I’ve consistently promoted this handy little tool (free with Windows!). Why is Notepad our friend? Great question! Found within Windows Accessories, Notepad is a basic text editor, period. No frills, no formatting, no layout – none of that.

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Cinecraft

MARCH 12, 2018

(This article was published in the March, 2016 issue of Training Industry Magazine.). Have you ever sat in front of an eLearning course that you spent 200-250 hours designing and developing and thought learners are going to love this course? They are going to love it so much, they will be motivated to take it. They are going to stick with it till the end and feel compelled to take it again as the Flow Theory suggests!

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Cinecraft

APRIL 20, 2018

It’s important to take a step back and think about the learner. Most learners are busy, not just at work but in their personal lives as well. Common sense tells us they don’t have much room in their brain to store information that is not directly relevant to their lives or jobs. When we ask them to take a training course, it needs to be engaging and easily connect key concepts to their everyday work.

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Cinecraft

JANUARY 9, 2018

As I begin my 19th year at Cinecraft, I’m taking time to reflect on our team’s accomplishments in 2017. We’ve collaborated with amazing new clients and added talented learning professionals to our team. We received a Best of Show at Learning Solutions alongside our customer Booz Allen Hamilton, and we made the Training Industry’s Top 20 Watch List. For the first time, Cinecraft made the Top 10 eLearning companies by eLearning Industry and received an International eLearning Association award for

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Cinecraft

DECEMBER 19, 2017

The first time I immersed myself in a video-based simulation, I felt like something was off, uneasy,, or just plain awkward. For those musically inclined, it was like hearing a half cadence or a sequence of incomplete notes. These half-cadence simulations are a source of great frustration because simulations are meant to bring the learner as close as possible to the ideal behavior or skill.

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Cinecraft

NOVEMBER 14, 2017

Should I record video in-studio or on-location? Choosing to record video in-studio or on-location can be a critical decision to make during pre-production. To begin, answer this question: What kind of video story are you trying to tell? Depending on the type of video story you are creating, your choice between studio or location, or a combination of the two, will emerge like caramelized onions in a savory rue.

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Cinecraft

OCTOBER 24, 2017

Improving Your Corporate Videos: 5 Answers – 3 Pro-Tips – McCormick’s Storytelling Series. Over the past 30 weeks, I’ve focused on answering questions related to improving your corporate video content. In each post, I try to provide professional advice for marketing managers, training professionals, and business owners. My goal each week is to be your go-to knowledge source for corporate video production.

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Cinecraft

SEPTEMBER 26, 2017

VIDEO PRODUCTION SURVEY: Two minutes, three words, and a big thank you! WANTED: Blogger seeks your input: 2 minutes of your time will lead to valuable, relevant, and interesting video production content. Big thanks @ the end. . Loading… THANKS. The post VIDEO PRODUCTION SURVEY: Two minutes, three words, and a big thank you! appeared first on The Craft.

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Cinecraft

SEPTEMBER 19, 2017

3 ways to improve corporate videos. So you are looking for ways to “improve” your company’s marketing or training videos. If your video skills consist of capturing candle-burning birthday songs and the occasional pet trick on your cell phone, check out the Ask a Video Producer post on the 4-step process for producing video content. In the meantime, here are three Pro-Tips to get you started on improving your corporate video productions.

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Cinecraft

APRIL 12, 2017

A couple years ago, while browsing through business blogs about innovation, I ran across some fantastic content from Jef Staes , a thought leader from Belgium. His main point was that “continuous improvement” – the results from Six Sigma, Lean, kaizens, etc. – will take you only so far, since those methods are limited to incremental change. True innovation requires creativity to push beyond and for that, Staes said, an organization needs “red monkeys.”.

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Cinecraft

MAY 10, 2017

When I started working at Cinécraft, I was totally new to eLearning. I had no experience writing courses or using eLearning-specific development tools. However, I had a background in multimedia and writing, and a strong desire to learn, so I knew I could be successful. Now, a year later, I can build courses with both Storyline and Captivate, and I’m thriving as an instructional designer.

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Cinecraft

JULY 4, 2017

Can I make a video that reaches three target audiences? If you are in a marketing or training role, have you ever had a conversation like this? Manager: “We need a video that will appeal to everyone (employees, customers, and shareholders).”. You: “OK. Have you considered making three videos that target each of those audiences?”. Manager: “Yes, but we only have the budget for one video.”.

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Cinecraft

JULY 11, 2017

Pro-Tips for B2B Voice Actors. If you are a voice actor looking for B2B jobs, this post offers you an insider’s perspective on creating a professional B2B demo that will reach the client. If you are a marketing or training professional, consider these Pro-Tips as background information to aid you in the process of choosing the “right” voice for your upcoming video or training course.

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Cinecraft

JULY 18, 2017

Do you need to make a corporate video on a budget? While sitting in Nano Brew on West 25th Street, sipping a Gose the Gosarian , a producer friend of mine said, “We wasted so much time today. You should write a blog that tells people how to get the most out of us.”. “Mmmm. Mr. Gosarian is delicious.” I said out loud. My friend, who shall remain nameless, smiled at me.

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Cinecraft

JULY 24, 2017

What’s a Shot List? Number 5 on my pre-production checklist is CREATE A SHOT LIST. After the script is written, I work with the client and the DP (Director of Photography, AKA camera operator) to make a list of all of the different video clips I will need to make a great video. Creating and using a shot list will help you schedule your day and make sure nothing gets missed.

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Cinecraft

AUGUST 1, 2017

Making a Business Video: 5 Questions – 5 Answers – 5 Pro-Tips. Over the past 20 weeks, I’ve focused on answering questions related to corporate or business video. In each post, I try to provide professional advice for marketing managers, training professionals, and business owners. My goal each week is to be your go-to knowledge source for corporate and business video production.

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Cinecraft

AUGUST 8, 2017

How do you scout locations for a business video shoot? Scout locations for your next corporate video shoot with these eight Pro-Tips, especially if you are a marketing manager, training professional, or business owner. Searching for the right place to record video is vital to a successful production. Even though Scout Locations is #11 on my pre-production checklist , it’s just as valuable as the other items and should not be overlooked in the interest of time or budget.

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Cinecraft

AUGUST 29, 2017

What’s a Call Sheet? In corporate video production, the call sheet is an agenda for the day. It includes report times, location addresses, plans for meals, and relevant contact information for everyone involved that day, and it can include shot and prop lists. Whether you are a marketing manager, training professional, or business owner, the call sheet will help you plan out an entire day of video production.

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Cinecraft

SEPTEMBER 6, 2017

Four Steps to Make Video Testimonials. Here are four steps to make video testimonials that increase engagement and boost sales. Looking for more reasons to use video testimonials? Check out the other 19 statistics that support the use of testimonials in marketing today. As a marketing manager, training professional, or business owner, these four steps will help you create great corporate video content to grow your business.

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