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How to Improve the Search Experience on Higher Education Websites

Think Orion

Search experience is more than just a search bar at the top of your website. When a user lands on your website, it’s essential to help the user find the correct information as effectively as possible. But do you know how to improve the search experience on higher education websites?

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How to Promote Your Online Courses With Google Ads

learnWorlds

Creators, online coaches, and edupreneurs use search engine marketing in addition to other marketing and sales methods to find success! Needless to say, Google Ads has a wide reach and can be effective in boosting your course sales, provided you get the targeting and the ad copy right. How about bringing more new visitors?

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Online Marketing for Elearning Part III: Advertising

LearnDash

Content marketing is low cost but highly effective. It has a longevity that outlasts any advertisement, and is more effective at building and retaining a strong customer base. Even better, you have plenty of metrics to use to track the effectiveness of your ads. Not that you would use those for your online course.)

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Higher Education SEO Tips Improve Organic Traffic

Think Orion

However, in order to get more eyes on your school, college or university, you need search engine presence. Higher Education SEO is important because it can help your school or university to rank higher in search engine results pages (SERPs), which can lead to increased search engine visibility and more potential students.

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The future of SEO: Hacks to help skyrocket your traffic

learnWorlds

He went through various topics relating to SEO and talked about effective budgeting, boosting SEO traffic , growth, and conversion. Suppose you have been experimenting with Search Engine Optimization (SEO). 50% of all searches are four or more words (long-tail keywords convert better). Hack #2: Stay consistent to achieve growth.

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How to Utilize Retargeting Strategy to Increase Enrollments (Lower CPA)

Think Orion

Testimonials ads: Target prospecting students by creating ads that include reviews and testimonials from your current students and alumni related to the programs they searched on your website. Retargeting based on what people search. Using social channels for retargeting. Mention the last date of application submission.

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From ‘have to learn’ to ‘want to learn’ at PwC France

Coorpacademy

Murielle Navarre, Head of Talent & Development, at PwC France, explains in this article published in The People Space how a new training resource gives employees more control and enjoyment as they upskill. With around 5,000 people working for PwC France, that’s a lot of people to keep up to speed.