SEO 2021: How To Keep Pace With Search Engines

Dan Keckan

Content Marketing Content Marketing Strategy eLearning Market SEOLearn about the most important strategies that you have to use in 2021 to stand a chance in modern SEO. This post was first published on eLearning Industry.

How to Use Search Engine Optimization (SEO) for Marketing Education Programs

WBT Systems

How to Use Search Engine Optimization (SEO) for Marketing Education Programs. Read more about How to Use Search Engine Optimization (SEO) for Marketing Education Programs

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A 10-Step Search Engine Optimization Plan For Startups

Dan Keckan

Content Marketing Content Marketing Strategy eLearning Marketers eLearning Marketing Inbound Marketing SEO

Pay Per Click Vs. Search Engine Optimization: Which One Is Best?

Dan Keckan

There are two main ways to use search engines (especially Google) to drive visitors to your website: Search Engine Optimization (SEO) and Pay Per Click (PPC) ads. In fact, they are also the most popular digital marketing tactics to drive visitors to your site.

A Strategic Option for Improving Your Search Engine Ranking

Learnloft

“SEO Courses in Lahore” is an ideal destination for people who are in search of online business opportunities. SEO methods often promote a website, and therefore SEO courses in Lahore prove to be very beneficial to all those involved in online marketing activities.

10 Search Engine Marketing Basics You Have to Master

DigitalChalk eLearning

Search engine marketing is a little like chess. Many instructional designers and eLearning professionals struggle with the marketing aspects of their online courses and businesses. There is such much to learn before you can successfully market your online courses and increase your course sales. In this post, I’ll be covering 10 search engine marketing (SEM) basics that you’ll need to master in order to succeed as a digital marketer.

Video Search: Quick Tools for Making Your Videos & Video Libraries Searchable and SEO-Friendly

3Play Media

In this day and age, people are used to being able to search for something and find exactly what they are looking for almost instantaneously. However, video content is oftentimes invisible to search engines. While you might come up with a video title that sounds like it fits your search criteria, you have no way of knowing whether or not the video is exactly what you’re looking for – or where in the video the content you’re looking for might be. What Is Video Search?

The Importance of Voice Search and Virtual Classrooms in Learning Platforms

Origin Fractal LXP

Here are some interesting stats on voice search: 20% of all searches on Google are voice-based 31% of smartphone users use voice search at least once a week 50% of all online searches will be voice-based by 2020 Almost 20% of all voice search queries are triggered by just 25 keywords Global voice commerce is expected to be worth $40B by 2022. offers further insights on the emerging market for voice search. Voice Search in Fractal LXP.

Top 6 Content Marketing Trends for 2019

KnowledgeCity

As 2018 is quickly winding down, one thing is abundantly clear in the marketing landscape going into 2019. Content marketing is no longer a novelty, niche or side project. Increasingly, content marketing is now critical to overall marketing strategy. Consequently, it’s 100 percent necessary to stay on top of content marketing trends to remain competitive in the marketplace. Top 6 Content Marketing Trends for 2019. Natural Voice Search.

Branding And SEO: How Search Engine Optimization Affects Your eLearning Brand

Dan Keckan

What marketing channels to use to attract the target audience? eLearning Market eLearning Best Practices eLearning Marketing Free eLearning ResourcesHow to measure the brand awareness? How to launch a successful promotional campaign? If you ask yourself at least one of these questions on a daily basis, try to start from the bottom. This post was first published on eLearning Industry.

Video Search: Quick Tools for Making Your Videos & Video Libraries Searchable and SEO-Friendly

3Play Media

In this day and age, people are used to being able to search for something and find exactly what they are looking for almost instantaneously. However, video content is oftentimes invisible to search engines. While you might come up with a video title that sounds like it fits your search criteria, you have no way of knowing whether or not the video is exactly what you’re looking for – or where in the video the content you’re looking for might be. What Is Video Search?

Features You Need to Know About eLearning Search Functions

Your Training Edge

However, with such an expanding online presence, the search capabilities for these learning platforms are constantly being adjusted and improved, and there’s a knack for getting your course positioned at the top of the rankings. With estimates suggesting that workers spend around 20% of their day searching for the right content, not only is this impacting their ability to learn effectively, it’s also wasting everybody’s time. Optimize for Predictive Search.

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Search Engine Optimization (SEO) Can Help Your Online Course

DigitalChalk eLearning

Search Engine Optimization (SEO) refers to designing your website so that it appears in the non-paid, “organic” section of search results when people search key phrases on sites like Google, Yahoo, and Bing. SEO is the process of optimizing your site for phrases that people use when searching so that your website is displayed in the “organic” search results. The title of your webpage is the most important placement of search phrases.

How Video Improves your Marketing

Learnloft

Don’t know, How Video Improves Your Marketing? Videos are not a new trend in a business field for marketing. Videos for marketing purposes are one most important element that helps to indulge the leads. What Video Marketing Is? . It is a powerful marketing tool.

What Have Professional Digital Marketers Learned From SEO Trends In 2020?

Dan Keckan

This article explains how professional marketers have utilized the unpredictable year of 2020 and continue to use such digital marketing tools to forecast the digital marketing landscape of 2021. Learn about Search Engine Optimization and metadata strategies for 2021.

The Cost of Sales Engineer Training for Employees

Cloudshare

How does your company approach sales engineer training? Your veteran sales engineers often hold valuable institutional knowledge that is hard to replace. Understanding the Importance of Sales Engineer Training.

5 Tactics to Develop Effective Video Marketing

Your Training Edge

Publishing videos is a new form of marketing, and it will remain as one of the best forms of marketing. If you are considering joining everybody else in video marketing, it will be best to use your time wisely because video marketing takes a lot of planning and work. To save time, you must discover the five tactics to develop effective video marketing. Know exactly what your company wants from video marketing.

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Solution Category Overview: Marketing Automation

InsiderHub

Marketing automation is the use of software solutions and platforms designed to automate and streamline repetitive marketing-related tasks, to allow for more effective marketing efforts on multiple online channels (email, social media, etc.). You’ve probably experienced marketing automation as a personal consumer. The benefits of marketing automation Imagine e-mail marketing technology combined with the critical thinking strategy of a structured sales process.

Local Search Masters Makes Digital Marketing Personal

Latitude Learning

Chris Conlee, Chief Operating Officer of Local Search Masters, understands the importance of how a personal touch makes a difference—even in digital marketing. Local Search Masters is a full service digital marketing agency that started in 2017 and continues to grow strong in the Franchise Industry.

How Microlearning Makes Better Marketers

Grovo

Being a marketer means wearing many hats. One minute you’re keeping up with the latest search engine optimization strategies. It gives you a way to not only manage, but master everything marketers need to know. Here are five key ways marketers and marketing teams benefit from microlearning: Short modules close the marketer’s skills gap. On-demand development fits into a busy marketer’s life.

Content Marketing Basics Going Into 2019

KnowledgeCity

Once a novelty niche in the marketing arena, content marketing is now its own branding powerhouse. If you have been put in charge of creating content for marketing your products and services, you already know how important marketing is to create sales and profits for your organization. What makes content marketing different from traditional marketing strategies? What exactly is content marketing? SEO – Search Engine Optimization.

Content Marketing: What Every Learning Practitioner Needs to Know

Talented Learning

Where Does Content Marketing End and Instructional Marketing Begin? On the surface, marketing and learning may seem like separate disciplines. Our Lead Analyst, John Leh , says that today’s learning practitioners are more accurately described as “ instructional marketers.” And I would add that, in this brave new world of instructional marketing, the common denominator is content. What Does Content Marketing Mean To You?

5 Content Marketing Strategy Tips That Will Help Your Content Rank And Drive Qualified Traffic

Dan Keckan

Creating high-quality content to increase your organic search results is one of the best ways to get noticed by readers and search engines. But which content marketing strategy do you need to follow to help your content rank and drive qualified traffic? Content Marketing Content Marketing Strategy eLearning Marketers eLearning Marketing Inbound Marketing

5 Content Marketing Tips for Training Professionals

Your Training Edge

And that’s when all eyes swivel towards your content marketing efforts. Two pretty similar products (you can absolutely taste the difference, by the way), but marketed in two very different ways. These are strong brand personalities crafted to appeal to specific target markets. Once you’ve determined the social media site of choice, consider what it is your target market want to see on there. Staying on top of your marketing activities is a full-time job.

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What is Educational Marketing & How to Use it to Grow with Examples

learnWorlds

But when it is combined with marketing, the results are astonishing. If you want to learn what educational marketing is and how can you use it to your benefit, read on. What is Educational Marketing? Why use Educational Marketing? What is Educational Marketing?

How to attract your target group with video marketing

mysimpleshow

Video marketing has become very popular – it is easier than ever before to produce videos and get them online. Learn more about how to attract your target group with video marketing. So, create engaging content videos, rather than mere video advertisements, to attract your target group with your video marketing. A story about your product solving a problem, or even your company story can attract your target audience via video marketing.

How To Create Video Marketing Content For Your Brand On Any Budget

mysimpleshow

Content marketing is by far the most productive marketing strategy of our era, but it can help you to boost the brand only if you consistently craft amazing posts and use the right format to do so. Company Tips and tricks Business video content video marketing content marketing

Wish You Could Search Within a Video? Use an Interactive Transcript!

3Play Media

Whether it’s for business, entertainment, or educational purposes, an interactive transcript allows viewers to search within a video, bringing forth an innovative approach to how we engage with content. An interactive transcript grants viewers the ability to search within a video. Viewers simply type a search term into the search bar to see every location where the keyword is spoken within the transcript.

Does Local SEO Marketing Matters?

Learnloft

Search engine optimization is a process to enhance your business outreach and convert to sales. It is impossible to rank your website in the top results if a person searches for your product, say it to be a coffee shop. SEO marketing comes up with numerous benefits.

Is Enterprise search the answer to L&D’s interruption problem?

From the Coleface

Probably a lot more difficult and frustrating than using a search engine to find public information…. They will gain benefits such as faster time to market, improved customer service and reduced reinvention of the wheel, whilst maintaining business confidentiality and security. So what should L&D be doing to drive this step-change in Enterprise search rather than react to other departments’ agendas? The search function on most portals/ intranets is not great.

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Local Business Video Marketing – 2020 Guide, Strategies, Statistics

mysimpleshow

Local business video marketing is one of the most effective ways to engage with a local target audience. An excellent video marketing campaign will generate highly relevant and qualitative leads and improve your brand’s awareness in a local community. Most importantly, an effective local business video marketing campaign will help you improve your sales performance and customer base quicker than any other digital media strategy. Marketing is a numbers’ game!

10 ways to market your online course to generate interest and enrolments

Superb Learning

Do you feel as though your online course is not being marketed as well as it could be? You have to understand who your ideal learner is, and you also need to craft a marketing message that speaks to their frustration, desires and needs. What search terms are you using?

Online Marketing for E-learning Part I: Content

LearnDash

We’ve been asked more than once to give marketing advice for online educators, and while we’ve touched on the issue before , I thought I would take the next few posts to answer some of the biggest questions in-depth. First of all, let’s understand the scope of marketing for online education: it will almost always be digital. And when it comes to online marketing, the numbers are clear: content is king. Bring focus to your marketing using categories and tags.

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How to Market Your Online Course on a Budget

LearnDash

How to build a market for your online course from an audience of 0. However, before you get too far ahead of yourself with marketing your online course, you should have a couple things in place, primarily: 1) A website. You don’t have to have your entire course developed before you start marketing it. However, many people still miss the connection between blogging and marketing. Why your course is different from other solutions on the market.

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Getting More Customer Conversion Through Digital Marketing Training

Knowledge Synonyms

Getting More Customer Conversion Through Digital Marketing Training. The team also did an extensive analysis of paid and non-paid search keywords being used by the competition to get a better listing on search engines.

7 Highly Effective Tips on Technical SEO

Hurix Digital

SEO- The Content Marketing Building Block. That is where the magic or in marketing parlance, his “buyer’s journey” started. The answer as you know is SEO (Search Engine Optimization). The travel services brand’s website and the blog were optimised and it ranked high in Google search engine result pages (SERPs) and triggered Tom to click on it. One can go as far as to call SEO as the first building block of a robust content marketing strategy.

Building Marketing Leaders of the Future

General Assembly

By the Marketing Standards Board The Marketing Standards Board meets for the first time in December 2017. What does it take to be a leader in marketing? The answer has changed dramatically in recent years as the responsibilities of today’s marketers have expanded in scope. While strengths that used to set marketers apart?—?like like crafting a powerful brand voice and a brilliant go-to-market strategy?—?are What Makes a Marketer? marketing