What is Prescriptive Analytics and Why Should You Care?
MARCH 17, 2020
For a growing number of companies, data analytics is now the most important source of customer insight. However, because AI and machine learning technologies are changing rapidly, the role of analytics also continues to expand and evolve. In the past, organizations primarily harvested descriptive information about prospects, customers and product performance. This begs several questions: How do descriptive, predictive and prescriptive analytics differ?