PDG

JANUARY 23, 2024

Pharmaceutical Sales Strategies in a Competitive Market January 23, 2024 – 5 min read Picture this–your pharma company has been holding tight to its biologic patent for many years—blazing a trail with its innovative drug and enjoying your position as the market leader. Now, fast forward to the moment your patent expires.

Sales 59

Sales Market Strategy Case Study 59

LifterLMS

MAY 22, 2022

Learn how to run a massive niche virtual summit with LifterLMS Fantastic Fungi Global Summit Case Study in this episode of the LMScast podcast hosted by Chris Badgett of LifterLMS. Nor do you get the fundamental ease of use that SAS services try and market, to some effectiveness. Plus also the marketing automization.

Case Study 117

Case Study Global Study Hosting 117

fewStones

APRIL 12, 2024

SaaS businesses are notoriously challenging to market due to the intangible nature of their products. Simplified Communication of Complex Ideas : Videos allow SaaS businesses to explain their products or services in a clear and concise manner, making it easier for potential customers to understand the value proposition.

Case Study 52

Case Study Market Authoring Tools Video 52

CLO Magazine

APRIL 14, 2024

I started my sales career immediately after graduating from college in 1995. At the time, most companies had extensive onboarding training for new sales representatives that included basic sales skills and product knowledge. Some industries are notorious for hiring entry-level sales and training them in the general profession.

Sales 79

Sales Coaching Case Study Portal 79

Thinkdom

JANUARY 25, 2024

Sales Managers are responsible for the numbers that their team brings in. But the responsibility of a good Manager is to lead the way in making the individuals within that team learn & grow with every iteration of a sales call or meeting. To begin with, it’s important to create a learning culture within the sales team.

Personal Learning 104

Personal Learning Sales Personal Personalization 104

TechSmith Camtasia

APRIL 3, 2019

Organization: SoftwareONE Industry: IT Service Management Challenges: Cost, resources, updating training materials, scalability, creation, time to market, multi-language training Solution: Create and share video training content with TechSmith Camtasia and Snagit. Finally, I hope you found this case study helpful!

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Case Study Study SnagIt Video 73

PDG

APRIL 15, 2024

Coaching Mind the Gap: How to Assess Sales Performance Gaps to Achieve Execution Excellence April 15, 2024 – 6 min read Commercial leaders are constantly seeking ways to enhance their team’s performance. As a sales leader, it’s your role to help get to the root cause of the knowing/doing gap for individuals on your team.

Sales 52

Sales Assessment Performance Metrics 52

PDG

APRIL 10, 2024

Coaching Unleash Sales Excellence through Transformational Coaching April 10, 2024 – 6 min read In the 20+ years of helping life sciences sales teams perform better, we’ve gained an in-depth understanding of the unique demands of the sales process. We’ve seen it make a measurable impact on sales success.

Coaching 52

Coaching Sales Case Study Performance Support 52

TechSmith Camtasia

MARCH 26, 2019

Challenges: Cost, resources, updating training materials, scalability, creation, time to market, multi-language training. Each consultant has to highlight the benefits of each software they offer and answer any questions customers may have. They create videos to show their sales processes, project management, optimizations, and more.

Case Study 61

Case Study Study SnagIt Video 61

Brilliant Teams

OCTOBER 11, 2023

Elevate Your Training Programs: How Our Custom eLearning Development Delivers Results In today’s fast-paced and ever-evolving business landscape, organizations recognize the crucial role of training and development in staying competitive and adapting to change. This is where custom eLearning development comes into play.

Custom eLearning Development 59

Custom eLearning Development Compliance Training Diversity Training Case Study 59

BlueVolt

MARCH 20, 2023

The Challenge:

Case Study 52

Case Study Study Custom Sales 52

LearnDash

JUNE 8, 2021

But many educators, after creating their courses, run into a wall: their excitement carried them through the creation stage of their journey, and now they need to move into sales mode. Good sales copy can do that. All of us have seen bad sales copy. A few sales copywriting mistakes to avoid: Too many vague or fluffy words.

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Sales Course Online Tips 266

BigTinCan

MARCH 5, 2021

Today’s buyers expect personalized sales experiences. Companies that recognize this take a solutions-oriented approach to sales content creation. The 4 Steps to Personalized Sales Content Creation. Interview salespeople and as many customers as you can to understand the common pain points. What are your goals?

Sales 107

Sales Market Solution Content 107

PDG

MAY 3, 2023

Technology Artificial Intelligence, ChatGPT, and the Future of Life Sciences Sales Written By: Rich Mesch and ChatGPT May 3, 2023 – 8 min read Artificial Intelligence (AI) is everywhere these days, creating opportunities, questions, and concerns about exactly how much of our thinking we want computers doing for us.

Case Study 52

Case Study Sales Compliance Training Performance Support 52

Docebo

SEPTEMBER 15, 2021

One such activity, which yields massive returns, is customer training. . Let’s take a deep dive into the concept of customer education, and explore how you can create an external learning program for your organization. . What is customer training? Customer training examples. Why is customer training important?

Blended Learning 244

Blended Learning Custom LMS Brandon Hall 244

Creativ Technologies

JULY 13, 2022

Sales have become a tough job for companies now given the inflation. The customers need to see the need for the product before buying it. The companies need to provide sales training to their executives so that they can meet the threshold sales levels to stay in the market. Now what’s it all about.

Sales 98

Sales Case Study Training Train 98

Hurix Digital

OCTOBER 30, 2023

Gamification in marketing has emerged as a dynamic and influential strategy that captivates and engages consumers on a whole new level. By introducing the principles of game design in non-game contexts, businesses have discovered a powerful tool to boost customer interaction and loyalty.

Gamification 52

Gamification Market Case Study Simulations 52

PDG

MAY 10, 2023

LEADERSHIP Best Practices for Leading Virtual Pharmaceutical Sales Teams Written By: Sharlene Douthit May 10, 2023 – 9 min read Like many other sectors, the pharmaceutical industry has seen a significant shift towards remote work in recent years. Fostering a Culture of Accountability and Ownership.

Sales 52

Sales Case Study Teams Metrics 52

Tesseract Learning

AUGUST 4, 2021

The organization does well when its sales teams bring in new leads and closes the deals. The sales teams need to be motivated and well prepared for their jobs. The success of an organization depends on how well the sales team performs and gets the orders that can be fulfilled by the product and service teams.

Gamification 111

Gamification Sales Examples Case Study 111

BigTinCan

JULY 13, 2021

Most discussions about sales coaching tools involve listing a bunch of options as though all sales coaching tools are the same thing. Broadly speaking, modern sales coaching tools fit into one of two categories: Direct Feedback: Provides performance feedback based on practice or live sales calls. They’re not. VoiceVibes.

Sales 111

Sales Coaching Authoring Tools Metrics 111

The Be-all and End-all Guide to Creating a Supreme LearnDash LMS

SEPTEMBER 4, 2023

million per minute during the sale weekend. You might face problems like your website going down, security risks, and other issues that can ruin your big sales plans. This will help you sidestep common pitfalls and seize this golden opportunity for incredible sales. Slow load times can frustrate customers and lead to lost sales.

Website 52

Website Sales Case Study Social Media 52

learnWorlds

JULY 7, 2023

Let’s face it: engaging customers is no easy feat. But here’s the thing: if you want to achieve your business goals and set sail towards success , you can’t settle for customers just skimming through your carefully crafted content. You want to provide real value that leaves a lasting impact. So, how do you do it?

Custom 52

Custom Case Study Education Create 52

Spark Your Interest

JANUARY 26, 2021

Customer Education is the most underestimated competitive advantage organizations have. And while traditionally it applied to businesses selling widgets or software, customer education now also applies to governments, and non-profits, who have a product or service. The benefits of customer education are many.

Custom 188

Custom Education Authoring Tools Miro 188

Infopro Learning

JULY 18, 2017

An entire book could be written on whether this money should be spent on leadership , customer support , onboarding , etc., so we have decided to only focus on one item in this article: sales training. Customers are coming to the table much later in the traditional sales cycle and they are arriving armed with more data than before.

Knowledge 340

Knowledge Productivity Product Blended Learning 340

eLearning Industry

SEPTEMBER 6, 2020

eCRM (electronic customer relationship marketing) helps companies maintain and improve relations with customers by utilizing customer data through an electronic system. In this article, we will analyze eCRM, how it works, and its case studies. This post was first published on eLearning Industry.

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Case Study Market Study Custom 78

Rustici Software

JANUARY 28, 2022

Throughout the year, we’re giving you a behind the scenes look at the remarkable members of our teams, what they do to help our customers and products and learn a little about our extraordinary people. We’re kicking off the Meet The Team series with the marketing department. And the marketing team is relatively new.

Market 78

Market Teams Case Study Write Blog 78

PDG

AUGUST 23, 2023

onboarding Sales Enablement & Readiness in Life Sciences: Empowering Onboarding Success Written By: Performance Development Group August 23, 2023 – 7 min read Effective sales enablement and sales readiness are two key factors in driving onboarding success.

Sales 52

Sales Case Study Coaching Compliance Training 52

Edume

DECEMBER 4, 2018

How did an innovative FMCG company increase its agents’ sales by 116% ? With over 27 million customers in 60+ countries, it’s a truly global enterprise. Greenlight Planet’s sales agents provide a direct link to its customers. The sales agents receive in-person onboarding training when they join Greenlight Planet.

Case Study 40

Case Study Productivity Product Study 40

Wahoo Learning

AUGUST 24, 2023

Customer training plays a pivotal role in the success of any business that values its clientele. You foster customer satisfaction, loyalty, and brand advocacy by equipping B2B customers with the knowledge and skills they need to sell, resell, or distribute products or services.

Custom 52

Custom Case Study LMS Metrics 52

Appsembler

JUNE 15, 2022

Many marketers that are new to targeting a technical audience use techniques such as static sales demos, datasheets with lists of benefits, and cold calls to try to sell their product. Even if you’re a pro at technical marketing and your campaigns are producing results, there are always ways to improve. By Rebecca Geier.

Market 98

Market Case Study Community Doc 98

learnWorlds

NOVEMBER 24, 2023

In digital marketing, a sales funnel is the visual representation of the process of converting a lead into a customer. It starts when the potential customer realizes they have a problem or desire and ends with them buying a product or service that (hopefully) meets their needs.

Sales 52

Sales Online Course Social Media 52

Think Orion

AUGUST 28, 2023

If you want to increase visibility , maximize awareness , and accelerate lead generation for your business, B2B event marketing is the right choice. Let’s first explore what B2B event marketing is and why it is important for business growth. What is B2B Event Marketing?

Market 52

Market Strategy Virtual World Network 52

Ontuitive

JUNE 7, 2021

The global digital transformation market is booming and projected to grow from $469.8 A digital adoption platform not only improves user experience and proficiency within software platforms, customer relationship management (CRM) systems and apps, but also increases ROI on software investments. 3 Use Cases. billion by 2025.

Adoption 130

Adoption Adopt Case Study Digital 130

Jay Cross

JUNE 2, 2013

My midterm exam in Marketing Management at Harvard B-School was the Heinz Ketchup Case. The case included the demographics of buyers, the geographic spread of the market, and all manner of information about packaging options. Sales were steady and growing. Don’t confuse the customer.

Case Study 64

Case Study Study Yahoo Social Networks 64

Think Orion

SEPTEMBER 8, 2023

Are you looking for marketing ideas for safety courses? Luckily, several marketing ideas can have a significant impact on your sales. The approach must be focused on effective marketing to reach the target audience who are most likely to benefit from or be interested in safety courses. What are your objectives?

Ideas 52

Ideas Market Guide Course 52

learnWorlds

JANUARY 18, 2022

When it comes to attracting and retaining customers, customer education offers the best solution. With a solid customer education program in place and the effective practice of educational marketing , a business can easily stand out from the competition and build a loyal customer base that keeps on growing and growing.

Custom eLearning Development 131

Custom eLearning Development Custom Education Program 131

dVinci Interactive

JUNE 5, 2012

Ten years ago, customers had few resources for comparison shopping. Now, customers can get product details, price guides, reviews and more with a swipe of their smart phone. It’s easy to see how this lack of knowledge hurts sales. Customers don’t just need technical specs. Technology hasn’t made salespeople obsolete.

Sales 167

Sales Blended Learning Case Study Technology 167