How Video Accessibility Improves UX and SEO
JANUARY 4, 2019
This oversight can negatively impact SEO and bounce back rates when users aren’t patient enough to deal with an interface problem or a slow website. Captions assume that the viewer is completely deaf and include all spoken content as well as non-speech elements, like music or sound effects. Another study by Facebook found that captions increase video views by 12% compared to uncaptioned videos.