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Online Marketing for Elearning Part III: Advertising

LearnDash

Google Ads are great because they’re based on keywords: you’re only going to be showing ads to people searching for specific search terms. Social Media Advertising: These usually appear as “sponsored content” (or some such term) in social media feeds.

Market 228
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How to Sell Video Courses Online

Think Orion

Google Ads will appear whenever people search for keywords related to your online video course topic. Social Media Promote your online video course on different social media platforms. Leverage social platforms like Facebook, Instagram, and Twitter to promote your video course.

Video 52
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Right Content, Right Place, Right Time: From Omnichannel to Multiexperience Content

Xyleme

According to recent research conducted by Technology & Services Industry Association (TSIA ) , people searching for product help expect to be able to find information on more than a dozen unique digital channels , from Google and YouTube to chat bots and social media platforms. .

Content 52
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The future of SEO: Hacks to help skyrocket your traffic

learnWorlds

Bonus Section: Top tips for social media platforms. Neil argues that the increasing popularity of social media channels like Google, Facebook, Instagram, TikTok, Reddit, and YouTube has opened up a huge potential for selling courses. 50% of all searches are four or more words (long-tail keywords convert better).

Help 52
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Personal Branding Guide: How to Build Your Brand Strategy

learnWorlds

People will come looking to learn from you and will be more eager to buy what you have to offer. People search for brands and celebrities more than they search for generic products and services. Chances are, your audience will be online and search for your website or social media.

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Is the Title of Your Course Killing Your Sales?

LearnDash

No or very limited knowledge of organic search marketing, paid search marketing, or social media marketing. These provide great insight for what people are actually searching for. This will let you know how many people search for each term every month.

Sales 148
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How to Utilize Retargeting Strategy to Increase Enrollments (Lower CPA)

Think Orion

Using social channels for retargeting. As we mentioned earlier, social media is where students live. There is no better channel than social media to reconnect or re-engage with potential students than constantly staying fresh in their minds as they browse through Twitter, Facebook , or any other social media platform.