The Psychology and Neuroscience of the Underdog Effect: Why We’re all Leicester City Football Fans!
Learningtogo
MAY 3, 2016
These two branches of science are not in competition so much as working on complementary tracks towards the same end. This study and others like it explains why “poor boy makes good” stories play so well in fiction, movies and politics. Everyone Loves a Winner” – Except When We Don’t. Empathy and Oxytocin play a part.
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