Possibilities of Augmented Reality in Digital Publishing
NOVEMBER 22, 2018
Pokemon Go can arguably be considered the first augmented reality (AR) experience we have had via mobile phones. Take the example of the classic children’s book The Very Hungry Caterpillar, which has been converted into an AR-driven app that allows children to see the creature amidst their things and into their world. Publishers today are adding life to the pages of books by adding interactive experiences with the help of AR and VR (virtual reality).