How to Evaluate Learning: Kirkpatrick Model for the 21st Century—A Revision

Dashe & Thomson

I was asked by Wendy Kirkpatrick to remove the copyrighted Kirkpatrick diagrammatic model from my original blog post, How to Evaluate Learning: Kirkpatrick Model for the 21st Century. Behavior: To what degree did the learners apply what they learned back on the job?

Donald L. Kirkpatrick, 1924 - 2014

The Performance Improvement Blog

Kirkpatrick died. It seems like every training, HRD, and HPI manager knows the Kirkpatrick Model even if they don’t know the name of the model or who invented the four levels. However, this criticism doesn’t diminish my admiration for Kirkpatrick. Kirkpatrick

A tribute to Dr Donald Kirkpatrick, pioneer and veteran of Instructional Design

Origin Learning

Dr. Donald Kirkpatrick is one of those few people that have achieved eternity by virtue of their contribution. A professor emeritus at University of Wisconsin and the creator of the Kirkpatrick Four-level Evaluation Model , Dr. Kirkpatrick passed away on May 9, 2014 at the age of 90.

Kirkpatrick Revisited | Social Learning Blog

Dashe & Thomson

I have included Kirkpatrick’s Four Levels of Evaluation in every proposal I have ever written, and I wanted to hear from Kirkpatrick himself regarding his take on the current state of evaluation and whether his four levels are still viable. Level 3: Behavior.

Evaluating ELearning ROI with Kirkpatrick


With this in mind you can see how it may be difficult for some organizations to pursue an elearning program. The most obvious is that you need to be measuring a pre-defined ROI indicator (such as a change in employee behavior that is directly tied to increasing or decreasing revenue).

Kirkpatrick’s Four Levels of Evaluation


It was while writing his thesis in 1952 that Donald Kirkpatrick became interested in evaluating training programs. To decide whether to continue offering a particular training program 2. To improve future programs 3.

Why Is It Important To Benchmark Training?

Origin Learning

Conducting training programs without measuring how effective they actually are is like shooting in the dark. When you chart out a specific training program that must achieve a set of desired goals, it is important to go back and monitor as to how far it has delivered in reality.

Alternative to the Kirkpatrick Model of Training Evaluation


If you have been in the elearning (or training) industry for any amount of time, then you are most likely aware of the Kirkpatrick model of learning evaluation. One could write an entire book on the Kirkpatrick model and the different levels, but I am not going to get into too much detail.

Kirkpatrick’s Model: How to Calculate eLearning ROI


eLearning ROI, is a financial calculation used to assess the monetary benefits of delivering online training programs. Calculating eLearning ROI using Kirkpatrick’s Evaluation Model. To do this, you’ll need to use Kirkpatrick’s Model of Training Evaluation for the ROI calculation.

The Kirkpatrick-Phillips Model – Part 4

CommLab India

In the third part of this series, we looked at the advantages and disadvantages of the Kirkpatrick Model of Evaluating a training program. I mentioned the Kirkpatrick-Phillips Model of Evaluation in passing, and promised you more on this “ evolved ” model. Kirkpatrick Model.

50 Years of the Kirkpatrick Model

Upside Learning

In the fifty years since, his thoughts (Reaction, Learning, Behavior, and Results) have gone on to evolve into the legendary Kirkpatrick’s Four Level Evaluation Model and become the basis on which learning & development departments can show the value of training to the business.

Measuring Training Program ROI


billion is spent per year on employee training and learning programs. At McKinsey & Company, only 25% of managers surveyed believed that the training programs measurably improved business results. Facilitate Behavioral Change.

ROI 187

Kirkpatrick's Four Levels of Training Evaluation: A Critique

The Performance Improvement Blog

At the end of Dan McCarthy’s blog post , “How to Evaluate a Training Program”, in which he explains his pre-post, survey approach to applying the Kirkpatrick four levels of training evaluation , he asks: Has anyone used a system like this, or something better?

How to Evaluate Learning: The Kirkpatrick Model for the 21st Century

Dashe & Thomson

Kirkpatrick’s revised “Four Levels of Evaluation” model, what we need to do is find out what success looks like in the eyes of these senior managers and stakeholders and let them define their expectations for the training program. Behavior).

Measuring training effectiveness — the Kirkpatrick model


Luckily, Donald Kirkpatrick created a training evaluation model that gives this process a clear structure. In this way, as we get higher on the pyramid, we get a more precise measurement of the effectiveness of the training program.

Become a Strategic Partner Through Effective Training Evaluation #ASTD2014 @Jim_Kirkpatrick

Learning Visions

James Kirkpatrick, Senior Consultant Kirkpatrick Partners Sometimes we have to do the politically incorrect thing. The only way you get to level 4 is through level 3 (behavior) -- application on the job. Instead of learning objectives, we need to talk about critical behaviors.

The Kirkpatrick Model: Leveraging Feedback for Better Training


Feedback is so important in the context of training that it is one of the pillars of the Kirkpatrick Evaluation Framework. This first-generation thought model for the measurement of training serves as the foundation for organizations to gauge the value provided by their development programs.

Determining The ROI Of eLearning – Using Kirkpatrick’s Model Of Training Evaluation

EI Design

In this article, I outline how you can use the Kirkpatrick’s model of training evaluation to measure training effectiveness, its impact, and the ROI of eLearning. What Is Kirkpatrick’s Model Of Training Evaluation? Level 3: Behavior. Behavioral change. Level 3: Behavior.

Kirkpatrick’s Model of Evaluation – Making Maximum Use of Evaluation: Part 1

CommLab India

The only way one can measure the success (or failure) of a training program is by evaluating it. Evaluation is a process that critically examines a training program and determines its success or failure. Kirkpatrick’s Model of Learning Evaluation. Level 3: Behavior.

Kirkpatrick’s Model of Evaluation – the Very Basics of the Model: Part 2

CommLab India

According to Dr. Don Kirkpatrick, there are three reasons to evaluate a training program: To know how to improve future training programs. To determine whether to continue/discontinue a training program. To justify the existence of a training program or department.

Determining The ROI Of eLearning – Using Kirkpatrick’s Model Of Training Evaluation

Adobe Captivate

In this article, I outline how you can use the Kirkpatrick’s model of training evaluation to measure training effectiveness, its impact, and the ROI of eLearning. ROI determination methodology: One of the popular models used for ROI determination is the Kirkpatrick’s model of training evaluation. What Is Kirkpatrick’s Model Of Training Evaluation? Kirkpatrick’s model of training evaluation is one of the popular models used to evaluate the effectiveness of training.

ROI 56

How Employee Performance determines the Success of Your Training Program


Also included in these evaluations are the ‘intangibles’ – performance metrics that aren’t based on any quantifiable indicators per se; but rather are observable behaviors and competencies required for an employee to do the job well. Level 3: Observable Behavioral Change.

Kirkpatrick's Revised Four Level Evaluation Model

Big Dog, Little Dog

I had an interesting discussion with Clark Quinn on using Kirkpatrick's model in learning processes other than courses. Clark argues that use of Kirkpatrick’s model is only for courses because training is the dominant discussion on their web site. Performance, Not Behavior.

How to Determine the Advantages of Your eLearning Program?

Enyota Learning

To determine the advantages of your eLearning program, adopters quote ease of learning, better learning outcomes, better knowledge retention, and consequent application and cost-effectiveness as some of the benefits. So, how to determine the advantages of your eLearning program?

Free Webinar: The New World Kirkpatrick Four

Take an e-Learning Break

Think you "know Kirkpatrick"? Attend this session and be among the first to see the latest adaptation of the Kirkpatrick Four Levels TM. Thursday, February 17, 2011 Speakers: Donald Kirkpatrick, Ph.D., Author, Speaker, Thought Leader, Kirkpatrick Partners James Kirkpatrick, Ph.D.,

Alternatives to Kirkpatrick


While the Kirkpatrick taxonomy is something of a sacred cow in training circles—and much credit goes to Donald Kirkpatrick for being the first to attempt to apply intentional evaluation to workplace training efforts—it is not the only approach. Apart from being largely atheoretical and ascientific (hence, 'taxonomy', not 'model' or 'theory'), several critics find the Kirkpatrick taxonomy seriously flawed. What on-the-job behavior/performance change will this require?

Measuring The Effectiveness of Your Blended Learning Program

Obsidian Learning

You are likely familiar with Kirkpatrick’s model 1 of the 4 levels of evaluation: The higher you go up the levels, the more time and resources required, but the better the information you obtain. Level 3: Behavior. Can you quantify the value of these behavior changes?

Measuring Success (ROI) of a Training MOOC, Part 1

Your Training Edge

This is an especially interesting issue for a couple of reasons: first, there is no consensus on how to measure the success of a MOOC in any environment, and second, companies are notoriously bad at measuring the returns on investment of their training programs in general. How Are Training Programs Evaluated? Identifying a meaningful way to measure the value of MOOCs in organizations is complicated by the difficulty of measuring the ROI of training programs in general.

ROI 118

Conducting Post-Course Evaluations


The industry standard Kirkpatrick model measures training based on the four levels of analysis: Level 1: Did the learners enjoy training? Level 3: How did the learners ’ behavior change after attending training?

Don Kirkpatrick’s Contribution to Learning & Development

CLO Magazine

dissertation at the University of Wisconsin and needed some good measures to evaluate the impact of a training program for supervisors. So, he created an approach to measure reaction, learning, behavior and results holistically. All four were important to evaluate a program. Finally, in 1994, Don wrote his first book, Evaluating Training Programs: The Four Levels. I just saw an announcement that Don will retire from the speaking circuit this year.

It’s Time to Rethink the Value of Training and Development

CLO Magazine

Many rely on the Kirkpatrick Model , which offers four levels of evaluation: Level 1: Reaction – The degree to which employees find the training favorable, engaging and relevant to their jobs. The success of any training and development program depends on executive and project leader buy-in.

Avoid and Correct Employee Evaluation Pitfalls

CLO Magazine

Alan, the learning leader for a large corporation, was asked to revamp the sales onboarding program. Sales executives said the current program wasn’t holding the attention of new sales reps. Use the four levels upside down during program planning. Kirkpatrick and Wendy K.

Evaluating Social Learning

Dashe & Thomson

There are people looking at applying the Kirkpatrick model, there are people measuring the use of social learning tools, and there are people talking about something similar to Brinkerhoff’s Success Case Method. He appears to be using a variation of the Don and James Kirkpatrick revised model.

Banishing Evaluation Fears

CLO Magazine

Countless articles, white papers and programs address this issue and provide solutions that range from simple to complicated. Are there key metrics that should be improved as a result of this program? What would make this program a success in your eyes?

Re-evaluating Evaluation | Social Learning Blog

Dashe & Thomson

Hardly ever do they use “Level 3: Behavior,” and they never use “Level 4: Results.” And as time has gone by, I have started to wonder about the validity of Kirkpatrick in today’s world. What I liked was that McGoldrick didn’t critique the Kirkpatrick model.

Evaluate the Effectiveness of Your Online Training Programs at 4 Levels

CommLab India

Brinkerhoff , a renowned learning effectiveness expert says training programs without a proper evaluation framework may not demonstrate how a particular training has contributed to the performance improvement of employees. Level 3: Evaluate Behaviors.

More on Re-evaluating Evaluation – Jack Phillips and ROI

Dashe & Thomson

I have been blogging a lot about Training Evaluation this year—mostly Kirkpatrick , but also Brinkerhoff and Scriven. I just realized that I haven’t included a single word about Jack Phillips , who introduced Return on Investment (ROI) as Level 5 to Kirkpatrick’s Four Levels of Evaluation.