Leveraging the Law of the Few to Manage Change in the Workplace.
Dashe & Thomson
FEBRUARY 20, 2011
Mavens are “information specialists,” or “people we rely upon to connect us with new information.” Salespeople are “persuaders,” charismatic people with powerful negotiation skills. If the Pareto Principle holds, then these extraordinary few must be identified and leveraged to ensure a change in behavior occurs, enterprise-wide.
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