Leveraging the Law of the Few to Manage Change in the Workplace.
Dashe & Thomson
FEBRUARY 20, 2011
Salespeople are “persuaders,” charismatic people with powerful negotiation skills. If the Pareto Principle holds, then these extraordinary few must be identified and leveraged to ensure a change in behavior occurs, enterprise-wide. Mavens are “information specialists,” or “people we rely upon to connect us with new information.”
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