Evaluating Sales Training Programs
JANUARY 3, 2019
Consider this — ATD collected information from over 2500 firms and found companies that offer comprehensive training enjoy a 24% higher profit margin than those who spend less on training. But before you zero in on new training, consider the following when evaluating sales training programs. The more accessible a sales training program is, the more involved your team will be. When evaluating sales training programs, there are two primary types: off-the-shelf and custom-built.