A Tale of Two Cases: Mobile Solutions with Phillip Neal #ASTDTK14
JANUARY 27, 2014
These are my live blogged notes from a session on the final day of ASTD Tech Knowledge with Phillip Neal, VP of Business Need at Maestro. Socializing change Pilot Build momentum Case example is an ipad app – Product Knowledge for sales reps: Has access to pharma products package inserts. Competitive section to stack your product against the competition – so you can see your messaging against the competition.