Introducing the TechSmith Social Media Team

TechSmith Camtasia

You might be a subscriber to our blogs , interact with us on Twitter , and/or check out our Facebook pages every once in a while… but you’re still wondering, who are the people behind all this social media magic, and what’s in it for me? I am the Online Community Specialist at TechSmith. I serve as a TechSmith champion to maintain, grow, and work with a variety of communities who are engaged with TechSmith products and services online. Stay social!

Finding Your Groove with YouTube and Video Creation | Sean Cannell

TechSmith Camtasia

Joining this episode of The Visual Lounge is Sean Cannell, CEO of Think Media, and host of the Think Media Podcast. He has been featured on Forbes.com, CNBC, Social Media Examiner, Entrepreneur.com, and Success.com, after growing a six-figure income as a tech YouTuber.

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Deliver Outstanding Customer Service with Screen Recording

TechSmith Camtasia

With more power (and more choices) than ever before, customers can shop where they want, but they can also easily share about their experience with others via social media, or by leaving ratings or reviews on public websites. At TechSmith, we use Snagit for our “quick-and-dirty” videos; i.e. our simple screencasts that don’t require extensive editing or professional polish. Screen recordings work well for social media customer service, too.

Helping Students Find Identity Through Student Created Video

TechSmith Camtasia

They record video and snap pictures, and they swap them with friends by text message and social media. Plus, it was done in Spanish and all of the media was used responsibly without copyright violations. We started collecting media, and students didn’t have to go further than their cell phones. Because we could all connect to the same school BYOD WiFi network, we used TechSmith Fuse to deliver media.

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Real Estate: Stay Ahead of the Game with Visuals

TechSmith Camtasia

Encourage your clients to picture a finished home instead of an empty house. This way, potential clients can tell how furniture will fill up the space, what fits where, and more easily picture how they’d finish the space. Stacey Harmon , a social media strategist who specializes in real estate marketing and branding, advocates visually highlighting important areas in certain forms while in negotiations.

How to Resize an Image Correctly

TechSmith Camtasia

A picture is worth a thousand words, but is it sending the right message? A better way is to resize your picture or screenshot in an image editing program, and then add it back to your document. Now that you have a few of the basics, you’re ready to get going with making images and screenshots for your PowerPoints, reports, and social media look the best they can. The post How to Resize an Image Correctly appeared first on TechSmith Blogs.

9 Ways Screen Capture Will Make Your Life Easier

TechSmith Camtasia

Unlike traditional pictures or videos recorded with a camera, a screen capture program is necessary to grab an image or recording of on-screen activity. Make a meme for use in an email, or for your company’s social media channels. The post 9 Ways Screen Capture Will Make Your Life Easier appeared first on TechSmith Blogs. It’s happened to all of us. You see something on your computer screen that you want to share with a coworker.

ScreencastCamper Profiles 2013: Scott Skibell

TechSmith Camtasia

Get happy: TechSmith ‘s annual ScreencastCamp is just a couple weeks away! With more than 20 years of experience, Scott Skibell is a training industry leader and a Senior Sales Training Manager for Dex Media. His non-work related website is SkillCasting.com and he can be found at the usual social media sites. I find the overlay more engaging than simply using a Picture-in-Picture feature.

How to Edit Videos: The Not So Complex World of Video Encoding

TechSmith Camtasia

These video standards are arguably some of the most important advancements in digital media communication. When we produce a video using video editing software , we are encoding the media to a particular standard or format. This is because encoding is only half the picture. Ultimately, the goal of H.265 is to provide a standard that offers greater compression (smaller file size) with better picture quality than is offered by current encoding standards.

The End of the Road for me at Adobe. 2012 and Beyond.

mLearning Revolution

In my mind, I had always hoped that one day Adobe would take notice and say, hey that RJ guy is doing some nice things with Social Media and would do great Evangelizing our more important flagship products. Today Social Media makes all the difference. 3) I’m also writing a short eBook on what I learned at Adobe and why I believe companies need passionate Evangelists, especially in today’s Social Web, where most purchases are inspired by peer recommendations.

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What You Need to Know About Visuals, Video, and the 2019 Internet Trends Report

TechSmith Camtasia

So we asked TechSmith’s Vice President of Product Strategy Tony Dunckel , General Manager of Camtasia Troy Stein , Snagit Strategy Lead Daniel Foster , and Camtasia Technical Product Manager Brooks Andrus for their thoughts on why people are sharing more images and video, and what this means for businesses. Images are just becoming saturated in all our media we consume and that people create. Meeker’s report shows more images being shared on social media.

4 Essential (and Easy) Video Metrics You Should Be Tracking

TechSmith Camtasia

You don’t want to spend time to create something only to share your video on social media or internally and find out that nobody clicked play and the view count was low. There are other data points that we’ll look at that can paint a better picture of what is happening. When you use Watch Time with other stats, like Plays, you can start to paint a picture of what your viewers are doing when watching your videos.

How (And Why) to Consistently Use Brand Colors In Videos

TechSmith Camtasia

More than likely, you’ll be handling one of three types of color brands, or maybe all three: Company Branding: This will be consistent for your company, YouTube channel, and across all platforms of social media, print, and videos. I love this tool as it is automatic and gives a big picture view of what colors look like next to each other in a palette. TechSmith Camtasia’s Theme Manager also has a preview section with an annotation sample and a lower-third sample.

How to create a DIY green screen video effect (aka chroma key)

TechSmith Camtasia

Instead of putting each visual element in its own frame (a la picture-in-picture), green screen lets you blend them seamlessly. The benefit of using Camtasia is that you can easily add screen captures and other media to your project. Daniel Foster is the "social media guy" for TechSmith. Achieving a good green screen effect used to be difficult and expensive. But no longer.

Create a Holiday Greeting Card Video with Camtasia Studio 8.4 – Part 1

TechSmith Camtasia

Taking pictures with your mobile device is so easy, but, what do you do with all those pictures? You might share them via text or social media, however, have you ever considered using Camtasia Studio to create holiday video cards to make your images come alive with music and your voice? The project contains all of the media you need to create your greeting card video. This post is the first in a 3-part series.

The 7 Essentials of a Good Tutorial Video

TechSmith Camtasia

At TechSmith, while we may not be sandwich artists, we know a thing or two about making video tutorials — including the essential elements that help make any tutorial video, training video, or software demo a good one. Many people (me and most of my colleagues at TechSmith) prefer to record narration separately from screen recording. Just make sure to have the best picture possible to ensure a quality video. Consider what it means for something to be “good.”

How to Edit Videos: The Not So Complex World of Video Encoding

TechSmith Camtasia

These video standards are arguably some of the most important advancements in digital media communication. When we produce a video using video editing software , we are encoding the media to a particular standard or format. This is because encoding is only half the picture. Ultimately, the goal of H.265 is to provide a standard that offers greater compression (smaller file size) with better picture quality than is offered by current encoding standards.

The Ultimate Guide to Easily Make Instructional Videos

TechSmith Camtasia

They’re usually less than a minute long and appeal to today’s media consumers, who have notoriously short attention spans. Later in this guide, I’ll show you the right questions to ask to get a clear picture of your audience. How to Make Tutorial Videos | Camtasia | TechSmith. If you want to learn even more about planning a great video, check out this video from TechSmith’s video learning guru, Matt Pierce. Some people get really creative and draw elaborate pictures.

How to Go From Smartphone Video to Animated GIF

TechSmith Camtasia

Brands are seeking better social-media engagement. Culture is better communicated and conveyed through visual media like video, which evokes emotion in audiences, and is more effective than static images or text alone. Below, you’ll learn how to create a GIF from video you’ve captured on your Smartphone or tablet in four easy steps using TechSmith’s Snagit + mobile app Fuse. . The media will be sent into the Snagit editor.

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How to Edit Videos: The Not So Complex World of Video Encoding

TechSmith Camtasia

These video standards are arguably some of the most important advancements in digital media communication. When we produce a video using video editing software , we are encoding the media to a particular standard or format. This is because encoding is only half the picture. Ultimately, the goal of H.265 is to provide a standard that offers greater compression (smaller file size) with better picture quality than is offered by current encoding standards.

5 Ways to Save Time During Elearning Course Revisions

TechSmith Camtasia

In this way, you can work out a plan to complete the elearning course revisions with the complete picture in mind instead of having to constantly devise a new plan as new information comes your way. eLearning Blogger • EduTechpreneur • eLearning Analyst • Speaker • Social Media Addict. The post 5 Ways to Save Time During Elearning Course Revisions appeared first on TechSmith Blog.

Learning Theory - Enterprise 2.0 - Social Software - eLearning Learning Weekly Hot List

eLearning Learning Posts

We will be publishing this kind of hot list each week and doing monthly and other summaries here using the social filtering mechanisms of Browse My Stuff. The following are the top posts from featured sources based on social signals. SharePoint vs. Social Media - Engaged Learning , June 22, 2009. Using Social Signals to Find Top eLearning Resources - eLearning Technology , June 24, 2009. The power of pictures - E-learning in the Corporate Sector , June 20, 2009.

How to Edit Video (With Step-by-Step Video)

TechSmith Camtasia

Jason Valade, Master Trainer at TechSmith, will give you some of the basic concepts and walk you through how to edit a video. Sign up for the TechSmith Academy (it’s free!) He is a master trainer here at TechSmith, and we’re grateful for him, Jason welcome.

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10 Ways to Use a GIF at Work Right Now

TechSmith Camtasia

Why, when so many technologies rise to popularity only to be suddenly discarded, does a 29-year-old media format have such staying power? Before GIF, you had to use two pictures: a before picture and an after picture. Social media teasers.

7 Questions To Ask Before You Hit Record: A Pre-Production Checklist

TechSmith Camtasia

But how clear is that picture? A few questions to consider when building your picture of your audience: What are their professional interests? These include: Groups on social media Professional forums Company intranet Shared by an expert in the field Shared by a friend on social media.

Introducing.the Camtasia Small Business Test Drive!

TechSmith Camtasia

The pixels captured on a screen are important because we can track receipts, pass on funny cat pictures, explain ideas, and understand the people we work with every day. Our core business is based around monitoring social conversations for issues or opportunities and drawing actionable insights based around conversation trends. Companies are really starting to catch on to the importance of social media listening and analysis, so we see a huge opportunity to grow our team this year.

10 Overlooked Benefits of Using eLearning Infographics

TechSmith Camtasia

They won’t think twice about posting the eLearning infographic on their social media page or sharing the link. Do you struggle with balancing written eLearning content with pictures? eLearning Blogger • EduTechpreneur • eLearning Analyst • Speaker • Social Media Addict. The post 10 Overlooked Benefits of Using eLearning Infographics appeared first on TechSmith Blog.

Snagit vs Camtasia: Which Screen Recording Software is Right for You?

TechSmith Camtasia

TechSmith makes two software products that are perfect for capturing what you see on your computer. It offers the whole toolbox of video creation and editing tools—cuts, splicing, animations, spotlights, keystrokes, callouts, zooms, transitions, backgrounds, music, sound effects, and picture-in-picture webcam. appeared first on Welcome to the TechSmith Blog. Are you looking for the best tool to capture your screen , but aren’t sure which one to choose?

How to Create Step-By-Step Instructions Using Visuals

TechSmith Camtasia

Lucky for you, I learned a lot from TechSmith , and they have a lot more to say on the subject). Picture of assembled ingredients. Photo of finished batter (possible side by side with picture for step 7). In particular, the picture in step 7 of the mix stirred so far is a crucial piece of visual evidence. Having baked a number of cakes with this instruction, the difference between just right and over-mixed… I wish I always had a picture.

Everything You Need to Know About Mobile Video Recording

TechSmith Camtasia

Thanks to some tips and tricks from TechSmith, mobile video recording has never been easier. Here at TechSmith, here are a few apps that are used for shooting and sharing video: Camera Awesome. cried the townspeople as they descended on TechSmith headquarters, pitchforks in hand. Whatever the case, sometimes you gotta do what you gotta do, and we here at TechSmith have got your back with some tips on how to make your mobile device look good through a lens.

4 Reasons Why Visual Communication has a Big Impact

TechSmith Camtasia

This is happening EVERYWHERE–newspapers, websites, social media, instruction manuals, and emails. When it comes to social media, a study by Adobe found that Facebook posts that include images produce 650% higher engagement than regular text posts. In a media landscape filled with clutter, readers’ attention is hard to acquire, and even harder to retain. Brand guidelines pulled from the TechSmith style guide. The use of visuals continues to grow.

Tech Tuesday Toolbox | Issue #06

Mike Taylor

How to Easily Go Live on YouTube From a Computer : Social Media Examiner . All created videos are optimized for social media and their recommended sizes. Simpler social media tools for authentic engagement | Buffer . TechSmith Capture (Jing) | TechSmith .

Issue 52

How to Make a PowerPoint Presentation That Isn’t Boring

TechSmith Camtasia

Animated GIFs are not just for social media anymore. Choose pictures in the Insert tab of PowerPoint and select your file. A screenshot is a picture of your computer screen. This means that inserting more vivid pictures in a presentation will have a greater impact on the viewer. The post How to Make a PowerPoint Presentation That Isn’t Boring appeared first on Welcome to the TechSmith Blog.

5 Popular Ways to Increase Conversion Rates with Video

TechSmith Camtasia

Throughout this post I’ll share some examples of how TechSmith has successfully used videos in several ways to increase conversion rates. Just so we’re clear, at TechSmith, we use Eugene Schwartz’s five levels of awareness. And in our personal lives it gets even worse with the 24-hour news cycle, social media, smart phones, infotainment systems in cars … well, you get the picture.

How Screen Capture Can Make Your Life Easier

TechSmith Camtasia

As our work and social patterns converge, meme’s can be found for any occasion: Consider this email chain where we discuss our excitement about an upcoming Game of Thrones episode via cat meme only: Sure, we could have met at the office water cooler and shouted “Winter is coming!” Make a meme for use in an email, or for your company’s social media channels. Let us know on the socials! Text Is Dead: Images in Email vs. Text.

11 Ways to Use GIFs at Work Right Now – Today!

TechSmith Camtasia

Before GIF, you had to use two pictures: a before picture and an after picture. GIFs for Social Media Teasers. Want to tease a concept or solicit feedback on social media? Perfect for the workplace social platform, such as Slack, Yammer, or Flowdock. Here at TechSmith, when someone sends out a funny GIF or meme, we all pile on and try to outdo each other. appeared first on TechSmith Blogs. GIFs have been making a comeback.