Give a Taste: Let Prospects & Members Sample Online Education
MAY 22, 2018
Instead, you let them sample online education so they can experience it for themselves. Your free sample will do the selling for you. Ask any wine or beer salesperson how many people walk away with a bottle of wine or a six-pack of craft beer after enjoying a few samples at a store tasting. By providing a sample of an online learning program, you reduce their perceived risk, eliminate the unknown, and increase the conversion rate. 4 types of sample e-learning programs.