article thumbnail

Developer Marketer Job Description Template: Success Criteria and Benefits

Appsembler

Developer marketing doesn’t use the same techniques as traditional marketing, and the way you measure success also looks different. When putting together a developer marketing team, and recruiting talented developer marketers, you need to outline what you expect from your new hires. Success Criteria.

article thumbnail

6 Developer Marketing Trends in 2022

Appsembler

Developer marketers, we know you have a huge challenge on your hands. How can you engage with a buyer persona that doesn’t respond (as well) to traditional marketing? Previously, software marketers ignored developers, but their influence over the purchase decision is increasing. Developer Marketing Will Expand in 2022.

Market 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Developer Marketers, Here’s How You Can Request a Raise

Appsembler

As a developer marketer, you’re in high demand and play an important part of any software company, particularly those that market developer-first products. You have unique skills in a growing and technical market, but are you getting paid at market value? Developer Marketing Works. Are you paid what you deserve?

Market 98
article thumbnail

6 Developer Marketing Trends in 2022

Appsembler

Developer marketers, we know you have a huge challenge on your hands. How can you engage with a buyer persona that doesn’t respond (as well) to traditional marketing? Previously, software marketers ignored developers, but their influence over the purchase decision is increasing. Developer Marketing Will Expand in 2022.

Market 52
article thumbnail

7 Developer Marketing Best Practices

Appsembler

While developer marketing isn’t exactly a new concept, it’s becoming more and more important as developers take increasing control over software purchasing decisions. Combine that with how traditional sales and marketing techniques don’t work well on developers, and what you get are organizations searching to find a new approach.

Market 92
article thumbnail

What is DevRel and what makes it different from developer marketing?

Appsembler

The terms DevRel and developer marketing are sometimes used interchangeably, especially as the idea of building relationships and marketing to developers is still an emerging field. This article will look at what DevRel is, and how it differs from developer marketing. What Makes DevRel Different from Developer Marketing?

Market 98
article thumbnail

6 Ways To Improve Your Developer Education

Appsembler

If you want to run successful developer marketing programs, then you need to educate developers, not try to sell to them. Developers don’t like traditional marketing techniques, such as sales demos and cold calls. The aim of educational developer marketing is different from traditional marketing. Use Relevant Metrics.

Metrics 94