Features You Need to Know About eLearning Search Functions

Your Training Edge

However, with such an expanding online presence, the search capabilities for these learning platforms are constantly being adjusted and improved, and there’s a knack for getting your course positioned at the top of the rankings. With estimates suggesting that workers spend around 20% of their day searching for the right content, not only is this impacting their ability to learn effectively, it’s also wasting everybody’s time. Optimize for Predictive Search.

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Search Engine Optimization (SEO) Can Help Your Online Course

DigitalChalk eLearning

Search Engine Optimization (SEO) refers to designing your website so that it appears in the non-paid, “organic” section of search results when people search key phrases on sites like Google, Yahoo, and Bing. SEO is the process of optimizing your site for phrases that people use when searching so that your website is displayed in the “organic” search results. Marketing Internet Marketing Search Engine Optimization Sell Courses Onlin

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Online Marketing for Elearning Part III: Advertising

LearnDash

By using advertising dollars to promote your content, you can get it in front of more people more quickly. Here are the top ones you should keep in mind: Google Ads: Formerly AdWords, Google Ads are the simple text-based advertisements you see when you search for things on Google. A Google Ad is usually Pay-Per-Click, meaning you set an ad budget and a bid to have your advertisement appear when someone searches for a keyword.

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6 great tools to help determine the title of your next course

Superb Learning

A good course title can help improve brand recognition, set you apart from the competition and also give people a general idea of what your course is about. This will allow you to build a title that is relevant to your intended audience and matches the types of terms that they search.

5 AdWords Marketing Tips for Your Online Course

LearnDash

Like running a full-page ad in the yellow pages back in the day, they allow businesses to target customers searching for specific terms. And because advertisers only have to pay for the people who click on their ads, it’s a great way to control your costs for effectiveness. Instead, look a little harder for long-tail key phrases that will have lower search volume, but also higher conversions, all at a lower bid price.

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My New Training Magazine Online Column

Kapp Notes

To help do that there are websites online where you can search for people , generally called something like a people search engine. = __ Recommended Games and Gadgets Recommended Books Content GuideOver at the ManageSmarter site, I've started writing a column called Gadgets, Games and Gizmos for Learning. The first installment is titled Defining (or Redefining) a Gamer. It is part of Training Magazine's efforts to provide more web-only content.

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How You Can Protect Your Course Videos

LearnDash

Videos are extremely popular in online courses, but how do you prevent people from stealing the content? What you need to remember is that the people searching for freebies are not the people you want as customers anyhow. There are also some subtle strategies you can use to give these people a little “heartburn” which I will to at the end of this article.

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Why is Digital Marketing Important?

Learnloft

However, whenever people need help from a digital marketer, they search for them on google. And search on google, college graduates and people from different backgrounds are taking help from digital marketing agencies.

7 Smart Tips for Improving Video SEO

Hurix Digital

A 5-year-old start-up, Fintech, was doing it’s best to improve its rankings on the search engine. Currently, their website ranks at the top in a Google search! Videos on the Search Engine. If you search ‘Yoga’ in Google, your primary results on the top of the page will be all videos about Yoga Poses, 15 mins Morning Yoga, etc. . These days, most searches on Google contain a video link. People remember good videos. .

Video 40

7 Smart Tips for Improving Video SEO

Hurix Digital

A 5-year-old start-up, Fintech, was doing it’s best to improve its rankings on the search engine. Currently, their website ranks at the top in a Google search! Videos on the Search Engine. If you search ‘Yoga’ in Google, your primary results on the top of the page will be all videos about Yoga Poses, 15 mins Morning Yoga, etc. . These days, most searches on Google contain a video link. People remember good videos. .

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How to do SEO for eLearning in 3 easy steps

LearnUpon

Search Engine Optimization (SEO) is essential to successful marketing today. It does assume you know a little about search engine optimization already. The first step to implementing effective SEO for eLearning is to draft a list of keywords prospective customers will use to reach your website. The higher the search volume associated with a keyword, the greater its potential to drive traffic to your store.

Making the Move: Converting Training into Online Courses

360 Training

Effective instructional technologies and rich learning experiences coupled with flexibility and cost-effectiveness make elearning an ideal way for people to develop knowledge and learn new skills with ease. Well-crafted course descriptions help learners get an idea of the online training they are about to start, and can influence buying decisions when people search for courses on a website. eLearning is on the rise and it’s here to stay.

Using WordPress and LifterLMS to Deploy the Course Marketplace Business Model with Adrian Nutiu

LifterLMS

Adrian shares his story of why he ended up choosing WordPress to build his sites and LifterLMS as the learning management system he uses to power his course marketplace website. If you search Google, you can’t really find courses. You put it on your website. It is just people.

SEO For Course Creators and Membership Site Owners with Lindsay Halsey of Pathfinder SEO

LifterLMS

Lindsay shares what she has found to be the two common solutions to getting found on search engines like Google, Yahoo, and Bing. Lindsay recommends the tool AnswerThePublic that allows you to find what people search for based off of keywords to help you better position your content. And the other solution is DIY, where you bridge together courses, tools, and a lot of sweat equity to try to help get your site more visibility in the search engines.

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16 Apps and E-Tools to Kickstart Your Business

ProProfs

Thousands of online businesses use this tool to track website traffic, bounce rate, conversions, and other metrics. Google My Business – For Local Search. By adding all relevant information about your business (business hours, website, menu, etc.),

16 Apps and E-Tools to Kickstart Your Business

ProProfs

Thousands of online businesses use this tool to track website traffic, bounce rate, conversions, and other metrics. Google My Business – For Local Search. By adding all relevant information about your business (business hours, website, menu, etc.),

Discover Your Organization’s Learning Ecosystems

Watershed

While many learning opportunities are obvious, others can be subtle—such as informal conversations or impromptu Google searches. How do people approach their own professional development independent of formal learning efforts? Look for all the ways people search for and find information. Google is a top learning tool for many organizations, a nd websites such as YouTube and LinkedIn offer a wealth of information and connection to industry professionals.

5 Creative Ways to Market Your eLearning on a Budget

Association eLearning

Mention those members who achieved the “high score” at your next meeting, on your website or on your association’s Facebook page. Hashtags are a fast, free way to gain additional exposure for your tweets, help people search for specific content on Twitter, and can be used in your marketing promotions to drive traffic to your Twitter profile. People love to see what they’re getting before they open their wallet. Wishes more people cared about: Proper grammar.

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19 Powerful Ways That Small Businesses Can Benefit From Thinkific

Spark Your Interest

Thinkific’s mission is to revolutionize the way people learn. So it appears part of your website. For our clients, we can compile a report that identifies how often people search for the key terms associated with a course topic.