Does Video Quality Influence Brand Perception?
JUNE 2, 2015
There’s no denying the power and reach of video management platforms – but could common quality issues negatively impact your brand? It means that there is a massive audience out there, but their expectations for the quality of video experiences are getting higher each day. For brands, poor quality is scary, especially because: . 62% of people are more likely to have a negative perception of a brand that published a poor quality video experience.