The Phillips ROI MethodologyTM – Measuring Data at All Levels – Part 5
CommLab India
OCTOBER 20, 2016
In the fourth part of the series, we saw how the Phillips ROI Methodology TM suggests that measurements be taken at every level. There will, however, be some data that cannot be tagged with a monetary value. Level 5: ROI. Methods to measure: Several ROI calculating tools are available.
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