Or should we be old school and build a reputation through meeting needs of our customers and learners. Being exposed to branding and marketing is now part of life*. In larger companies internal brands (departments, initiatives etc)  have been used to create visibility and engage employees with the hope of resulting into action or change. Will the learning function benefit from having its own brand ? Can branding of learning relevant to smaller or mid sized organisations ? In May, Learning Cafe ponders about learning branding through our blogs, discussions and webinars. Discussion Panel.