Collaboration and The IKEA Effect
The Simple Shift
JUNE 18, 2019
What’s the IKEA Effect? collaborationSimply, it is a form of narcissism where we tend to appreciate and overvalue the things WE create ourselves. So a reason we may love IKEA furniture is less about how inexpensive it is but more that we built it with our own two hands. Going it alone, as noted, can […].