Designing Effective Podcasting
SEPTEMBER 13, 2016
A user holding a tablet with an audio podcast with different formats. The podcast that put mainstream podcasting on the map – “ Serial ” – sparked a new wave of using audio-only as entertainment. Podcasting wasn’t a new idea. Series such as “This American Life” on WBEZ have been using the medium of podcasting long before the launch of “Serial.” Storytelling is one of the simplest yet most memorable and effective ways to present content.