article thumbnail

10 Search Engine Marketing Basics You Have to Master

DigitalChalk eLearning

Search engine marketing is a little like chess. In this post, I’ll be covering 10 search engine marketing (SEM) basics that you’ll need to master in order to succeed as a digital marketer. By the time you’re done reading, you’ll be ready to get your feet wet in the world of search engine marketing, and will have a much better idea of the resources you’ll need to continue your learning journey.

Search 72
article thumbnail

Search Engine Optimization (SEO) Can Help Your Online Course

DigitalChalk eLearning

Search Engine Optimization (SEO) refers to designing your website so that it appears in the non-paid, “organic” section of search results when people search key phrases on sites like Google, Yahoo, and Bing. SEO is the process of optimizing your site for phrases that people use when searching so that your website is displayed in the “organic” search results. The title of your webpage is the most important placement of search phrases.

Search 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Top 10 Dos and Don’ts of Digital Publishing

Kitaboo

These interactive content elements can draw the attention of a range of people, from hard core readers to complete non-readers; existing customers to potential customers. To prevent such unfortunate events, don’t disregard SEO (Search Engine Optimization).

Digital 52
article thumbnail

My New Training Magazine Online Column

Kapp Notes

To help do that there are websites online where you can search for people , generally called something like a people search engine. = __ Recommended Games and Gadgets Recommended Books Content GuideOver at the ManageSmarter site, I've started writing a column called Gadgets, Games and Gizmos for Learning. The first installment is titled Defining (or Redefining) a Gamer. It is part of Training Magazine's efforts to provide more web-only content.

Search 100
Our readers want you
article thumbnail

How to Create Engaging Course Content

LearnDash

For example, if your course is about teaching people search engine optimization techniques then when your learners apply the content they should see measurable results. Creating a course is usually about two things: the content and how it’s delivered. At the very core the course content needs to deliver upon any promises.

Content 149
article thumbnail

Features You Need to Know About eLearning Search Functions

Your Training Edge

However, with such an expanding online presence, the search capabilities for these learning platforms are constantly being adjusted and improved, and there’s a knack for getting your course positioned at the top of the rankings. With estimates suggesting that workers spend around 20% of their day searching for the right content, not only is this impacting their ability to learn effectively, it’s also wasting everybody’s time. Optimize for Predictive Search.

Search 109
article thumbnail

Creators’ Guide to SEO Success

learnWorlds

billion searches every day only on Google. As a course creator, you want to get your courses in front of as many people as possible. Search Engine Optimization (SEO) improves your chances of showing up in front of these people and getting “discovered” through organic searches.

Guide 83
article thumbnail

Amusing Findings in Keywords

Tony Karrer

Quick update (1/5/2008) - I feel much better now - 3 people have searched and found me through the highly relevant search - incredibly cool elearning guy. So the comment that I may be messing with search results and making myself even more lame seems to be turning out correct. While I had dismissed it, I'm now no longer #1 for the search - top ten lamest people - even though I was yesterday before Google spidered this page.

RFP 100
article thumbnail

Is Tech Adapting to Us for eLearning? (Part One)

eLearningMind

It’s a lesson that was learned by virtually every failed search engine before (and after) Google. By creating intelligent algorithms that made search results more personal, more geographically-sensitive, and ultimately more specific, Internet users spent less time search and more time discovering. It’s how Google now controls 69 percent of the global search engine market.

Search 64
article thumbnail

The future of SEO: Hacks to help skyrocket your traffic

learnWorlds

Suppose you have been experimenting with Search Engine Optimization (SEO). Look into those details that will help you build a long-lasting relationship with them, and keep searching for upsell opportunities along the way. 93% of online experiences start with the search.

Help 52
Our readers want you
article thumbnail

Search

Tony Karrer

This post likely will be quite a bit different because I'm convinced that most people have used different search tools enough that they are pretty comfortable with their current search behaviors. My intent here is to possibly expand the options for the average knowledge worker to be able to search a bit better than they do today. Yes, I personally use Google 95%+ for searching. But I do sometimes jump to other search engines. Search.

Search 101
article thumbnail

Personal Branding Guide: How to Build Your Brand Strategy

learnWorlds

Your personal brand is how people identify you. Your personal brand is how people think of you. How people perceive you affect their decisions to hire you or purchase your products and services. Work on Search Engine Optimization (SEO).

article thumbnail

7 Smart Tips for Improving Video SEO

Hurix Digital

A 5-year-old start-up, Fintech, was doing it’s best to improve its rankings on the search engine. Currently, their website ranks at the top in a Google search! Videos on the Search Engine. If you search ‘Yoga’ in Google, your primary results on the top of the page will be all videos about Yoga Poses, 15 mins Morning Yoga, etc. . These days, most searches on Google contain a video link. People remember good videos. .

Video 40
article thumbnail

7 Smart Tips for Improving Video SEO

Hurix Digital

A 5-year-old start-up, Fintech, was doing it’s best to improve its rankings on the search engine. Currently, their website ranks at the top in a Google search! Videos on the Search Engine. If you search ‘Yoga’ in Google, your primary results on the top of the page will be all videos about Yoga Poses, 15 mins Morning Yoga, etc. . These days, most searches on Google contain a video link. People remember good videos. .

Video 40
article thumbnail

How to do SEO for eLearning in 3 easy steps

LearnUpon

Search Engine Optimization (SEO) is essential to successful marketing today. It does assume you know a little about search engine optimization already. Each keyword should be a word that people searching for your course would use – so avoid jargon known only to people who are already experts, and use plain language wherever you can. Google and other search engines pay a lot of attention to the title of a page.

Our readers want you
article thumbnail

How to Build Engaged Online Learning Community [9 Effective Tips]

Instancy

These communities serve as a platform where people can connect to share information, discuss courses or topics , and more. . Profession- Based Communities: People of a particular profession come here together to share their views, knowledge, and more to help each other.

article thumbnail

Spotlight On…You!

eLearning Weekly

This tells me that people are increasingly seeking employment (no real surprise, I suppose). There are a few big advantages for doing this: You’ll get exposure on a blog that is read by thousands of people each month. Your profile will be indexed by search engines, so your name may begin showing up when people search for certain keywords. Over the past few months, I’ve been excited to see traffic to my blog increase rapidly.

Search 32
article thumbnail

SEO For Course Creators and Membership Site Owners with Lindsay Halsey of Pathfinder SEO

LifterLMS

Lindsay shares what she has found to be the two common solutions to getting found on search engines like Google, Yahoo, and Bing. Lindsay recommends the tool AnswerThePublic that allows you to find what people search for based off of keywords to help you better position your content. And the other solution is DIY, where you bridge together courses, tools, and a lot of sweat equity to try to help get your site more visibility in the search engines.

Site 63
article thumbnail

19 Powerful Ways That Small Businesses Can Benefit From Thinkific

Spark Your Interest

Thinkific’s mission is to revolutionize the way people learn. They provide training for environmental science and engineering professionals. For our clients, we can compile a report that identifies how often people search for the key terms associated with a course topic.

Business 199
article thumbnail

How to Create Relevant Training: An Interview with Bob Pike

TechSmith Camtasia

A lot of people that we talk to and hear from aren’t necessarily trainers, but they end up in that job of doing training. You might be a tech support specialist or an engineer, but you have the knowledge you need to share with your customers and coworkers.

article thumbnail

The scarcity of attention rule

The Learning Circuits

But all to often I see people searching Google first, looking for answers and getting thousands of search results (informal learning) or having mind-numbing access to those thousands of online courses through enterprise libraries (formal learning), both of which are resulting in a quick-hit, good luck knowing how 'right' the answer is, learning experience. Frankly it scares me how many people take the Internet at face value.