article thumbnail

Online Marketing for Elearning Part III: Advertising

LearnDash

Even better, you have plenty of metrics to use to track the effectiveness of your ads. A Google Ad is usually Pay-Per-Click, meaning you set an ad budget and a bid to have your advertisement appear when someone searches for a keyword. Not that you would use those for your online course.) The first step is to have the right strategy.

Market 225
article thumbnail

The Top 10 Dos and Don’ts of Digital Publishing

Kitaboo

Do Check the Metrics Regularly A huge advantage of digital publishing over traditional publishing is that it can provide real-time consumption metrics. After putting in hours of manpower and resources, it would be disheartening to find that your content does not show up when people search for related topics through a web browser.

Digital 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer training: your ticket to stronger loyalty, retention, and brand advocacy

Docebo

According to the Extended Enterprise Learning 2020 research report from the Brandon Hall Group, more than half of organizations deliver learning to external, non-employee groups. Analyze your web traffic, product usage statistics, and internal search queries to see what types of information people search for. .

article thumbnail

How to Promote Your Online Courses With Google Ads

learnWorlds

Monitoring & tracking: GA4 ( Google Analytics 4) offers conversion tracking and measures your campaign’s overall performance and specific metrics that matter to you, such as clicks, impressions, click-through rates, and conversions (your desired actions, such as course registrations or purchases). Google search — related searches.

Google 98
article thumbnail

How to Improve the Search Experience on Higher Education Websites

Think Orion

Common Challenges in Higher Education Website Searches A site search on a website is not just something that students find helpful ; it is something that your prospective students expect. Improving how people search on your website begins by figuring out how they currently discover and use it.

Search 52
article thumbnail

Improve SaaS SEO in 8 easy steps: Get Started Today!

Think Orion

According to Safari Digital , 97% of consumers research a company via the internet. Run a Keyword Research Along with your SEO audit, keywords research is the second step you need to take in order to understand your website’s Google performance. Well, people tend to make the process super difficult when in fact it’s not.

article thumbnail

Event Marketing: Your complete Guide for 2023

Think Orion

Before looking at the metrics and tools needed to measure success, you must have a clear vision of the outcome you want to achieve from your events. Metrics to track Some of the most important metrics to measure your event success might be: total registrations. total ticket revenue. number of sponsors. total sponsor revenue.

Market 52