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How to Build Customer Success & Account Management Capability in Your Organisation

Acorn Labs

What value does customer success and account management generate for the business, now and into the future? You need to understand your business strategy in order to understand how customer success capabilities interact with it. This way, you can be sure the capabilities fit within the context of your organisation's brand and voice.

Custom 52
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How to Build Customer Success & Account Management Capability in Your Organisation

Acorn Labs

What value does customer success and account management generate for the business, now and into the future? You need to understand your business strategy in order to understand how customer success capabilities interact with it. This way, you can be sure the capabilities fit within the context of your organisation's brand and voice.

Custom 52
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What You Need to Know for Building & Assessing Procurement Capability

Acorn Labs

That way you can be sure that they fit with your brand voice and strategy, and make the most sense to your employees. Strategies for building procurement capability The specifics of building procurement capability are unique to the organisation's procurement function. We recommend you change the wording, though.

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What You Need to Know for Building & Assessing Procurement Capability

Acorn Labs

That way you can be sure that they fit with your brand voice and strategy, and make the most sense to your employees. Strategies for building procurement capability The specifics of building procurement capability are unique to the organisation's procurement function. We recommend you change the wording, though.

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How to Define, Build & Measure Marketing Capability in Your Organisation

Acorn Labs

So, developing your marketing capabilities is just as important as developing your brand strategy. Marketing capability is the mix of skills, behaviours, tools, processes and knowledge required of marketing professionals to deliver business strategy. Marketing is crucial in getting your brand out there.

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How to Define, Build & Measure Marketing Capability in Your Organisation

Acorn Labs

So, developing your marketing capabilities is just as important as developing your brand strategy. Marketing capability is the mix of skills, behaviours, tools, processes and knowledge required of marketing professionals to deliver business strategy. Marketing is crucial in getting your brand out there.

Market 52
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How to Define & Build Customer Support & Service Capability

Acorn Labs

It’s only natural that you’d want to develop these capabilities to keep your customer service strategy up-to-date and maintain your competitive advantage in the market. Customer support and service capabilities need to be aligned with your business strategy in order to deliver on desired organisational outcomes. Why does this matter?