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Explore How to Measure Event ROI and Performance 

Think Orion

As the budget for marketing has increased overall, it has become imperative to measure and calculate the ROI. But what is event ROI? It is important to understand how to measure event ROI to ensure the effectiveness and impact of the event and set targets for future events. What are KPIs?

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Mobile-First Revolution: Adapting Your Website Development Strategy

Hurix Digital

Mobile internet usage has skyrocketed globally, with statistics showing more searches now happen on mobile devices than desktops. If businesses don’t quickly adapt to changing search and browsing behaviours across devices, they risk losing visibility, traffic volumes, and conversions. Table of Contents: 1.

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Online Marketing for Elearning Part III: Advertising

LearnDash

Once they’re on your site reading your content, you’ll have a better opportunity to introduce them to your course. Here are the top ones you should keep in mind: Google Ads: Formerly AdWords, Google Ads are the simple text-based advertisements you see when you search for things on Google. Where will you run your ads?

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9 Digital Marketing Strategies for Beginners to Improve Business Performance

Think Orion

If you want to be successful in your online business, then you should know everything about using the right sources to get engagement and return on investment (ROI). SEO (Search Engine Optimization) 4. SEM (Search Engine Marketing) 7. You can also configure Search Engine Marketing through Bing Ads and Google AdWords.

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Higher Education SEO Tips Improve Organic Traffic

Think Orion

However, in order to get more eyes on your school, college or university, you need search engine presence. Higher Education SEO is important because it can help your school or university to rank higher in search engine results pages (SERPs), which can lead to increased search engine visibility and more potential students.

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12 Ways to Boost eCommerce Conversion Rate

The Be-all and End-all Guide to Creating a Supreme LearnDash LMS

Optimizing Site Search and Navigation: Optimizing site search and navigation is a strategic approach that enables customers to easily find products and make purchases. A fundamental aspect of this tactic involves placing a search bar at the top of your website, ensuring easy access from all pages.

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15 Effective Ideas & Examples of Higher Education Website Personalization to Grow Traffic

Think Orion

This allows it to forecast what a site visitor will require at any given time. For example, it may tailor degree programs’ content suggestions, search results, advertising campaigns, etc. Using High Converting CTAs. Website personalization is high-effort, purposeful, and actionable labor with high ROI expectations.

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