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The Kirkpatrick-Phillips Model – Part 4

CommLab India

I mentioned the Kirkpatrick-Phillips Model of Evaluation in passing, and promised you more on this “ evolved ” model. I call this an “ evolved ” model because, the Kirkpatrick-Phillips Model of Evaluating a training program is based on the Kirkpatrick Model of Evaluation. Phillip ROI Methodology TM. Here goes.

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Stepping Up to the ROI Challenge

CLO Magazine

Phillips is the chairman, and Patti P. Phillips is president and CEO of the ROI Institute. When the cost of travel and the time of leaders involved increases, that amount increases to more than $100 billion. In the webcast, David Witt suggested it’s time to connect leadership development to impact and ROI measures.

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ROI Goes to School and Church

CLO Magazine

When you think about ROI, you likely think of businesses and service organizations. In recent years, however, there has been a rise of ROI use among nonprofits, non-governmental organizations, governments and healthcare. How are these organizations using the ROI Methodology to show the value of their projects and programs?

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Impact and ROI of Learning: Worth Pursuing or Not?

CLO Magazine

Instead, they call for showing the alignment of learning to business goals, focusing on easier-to-measure participant reaction, amount learned and application (levels 1, 2 and 3, respectively, of the Kirkpatrick Model/Phillips ROI Methodology) and finally focusing on employee engagement with learning (consumption of learning and completion rates).

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ROI: Still Evoking Confusion and Controversy

CLO Magazine

The return on investment concept for learning has been around since Jack Phillips introduced it about 40 years ago. Here is an example from an email I received: “Anyone who is involved in the business world is familiar with the concept of ROI. The definition of this financial ROI is not the same as the learning ROI.

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The Discussion Continues on Impact and ROI

CLO Magazine

We continue October’s discussion this week on ROI (level 5) and impact (level 4). Some argued ROI was unnecessary, too confusing or just too complicated. Here we will focus on why impact and ROI are so important. The upfront agreement on ROI is nothing other than the business case for the investment. Is it worth doing?

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Does coaching deliver impact?

CLO Magazine

If executives see coaching as a cost and not an investment, we know what happens. And finally, it is possible to show the value of coaching at the impact and ROI levels. This usually means evaluating coaching programs to the impact and ROI levels. The ROI Methodology is the appropriate evaluation system to do this. .

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