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More Marketing Malarkey

Clark Quinn

So here’s yet another post about more marketing malarkey. ” This seems a bit of a mashup. However, my inclination would be to suggest that ramping up the WIIFM and engagement are the solution. We’re segueing into tawdry marketing malarkey here. This is just more marketing malarkey. With citations.)

Market 310
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Learning System Relationships – Renew or Break Free

eLearning 24-7

When you buy a learning system, it should only be for three years, and then you either renew or break up. The vendor whom you bought it from, gets acquired by another vendor (who you dislike or decided is not a fit) and now you are stuck for all those five years. Vendors always want you to sign for more than three-years.

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Confused? Welcome to the Learning System World of 2024

eLearning 24-7

An LMS can do everything an LXP can do (depending on the vendor), and the combo LMS/LXP angle is a mish-mash of whatever a vendor thinks an LXP is (in reality, there are only a few that are legit combo – Juno Journey is one).  Some weird concoction that a vendor has devised is another.  This makes no sense to me.

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APIs and Mashups r ur new ABCs for E-Learning

eLearning 24-7

Unfortunately, too many vendors in the e-learning space have failed to see the power and potential of this capability, and have decided to ignore them. However there are vendors who sell their API solution wrapped in a piece of software. Open Architecture. APIs are open source code, so that developers (inc. Typically APIs are free.

Mashups 65
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Learning System Awards #11 to #20 (2023)

eLearning 24-7

I bet that is the first time you have seen a mashup between music from Hair (great musical, bad movie) and a holiday tune. If you want the longer version, you can review past criteria, mash it up, and extract key details. Questions – Each learning system vendor was asked a series of questions. Let the sunshine in.

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Surprises so Far in 2023

eLearning 24-7

Nowadays I think that the gig is up, and everyone realizes the scam. Vendors use it to refer to online courses/content. Vendors use it to refer to online courses/content. Vendors who use it? However, there are authoring tool vendors, who still think PowerPoint can be an authoring solution. And the list goes on.

vendor 72
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LXP – The Answers you seek

eLearning 24-7

They continue to muddle up the learning system space. The way a 3rd party content provider works with an LXP (or any learning system that offers a marketplace) is that they have a partnership agreement – allowing the vendor to have them in their marketplace. Today, it is the format most vendors follow, including LXPs.

Metrics 124