Jay Cross

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The Heinz Ketchup Case Study

Jay Cross

The brand managers and UI designers at Google, Yahoo, Facebook, and other consumer web services need to learn this lesson. While I was on the road for the last 24 days, Google+ donned a new skin. Facebook locked me out because someone in Wilmington, North Carolina, tried to access my account.

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July bonanza at Working Smarter Daily

Jay Cross

Google+ – fundamental misunderstanding of networks? - George Siemens , July 10, 2011. What is Google+ for? - David Weinberger , July 8, 2011. The fabulous case study of Queensland Police on Facebook - Ross Dawson , July 18, 2011. Google Plus and The Social Media Moonshot - Andy McAfee , July 21, 2011.

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danah boyd on teens and 21st century work

Jay Cross

A girl is horrified when her mom joins Facebook. My father has joined Facebook. The son replies “Welcome to Facebook.”. danah boyd opened ASTD TechKnowledge 2013 with a keynote on teenagers, networks, and work in the 21st century. danah has been studying teenagers for a decade. Mom’s comments embarrass her.

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80+%

Jay Cross

Note that the studies that came up with the 80% were conducted before we had social networks or Google or YouTube or Facebook or ubiquitous email or blogs or smart phones. This is of course an average; the value depends on the context and the individual learner.

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The new workplace

Jay Cross

Young people who grew up with Facebook, MySpace, Wikipedia, and Google are entering the workforce. People communicate with texts, Tweets, iPhones, email, and blogs in their personal lives, and expect to be able to do so at work. People have become savvy web consumers. New hires ask “Where’s the network? Where do I post my profile?”.

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Egoboo integration

Jay Cross

Before social media got hot, you could use simple search engines to see what people were saying about you, for example: Google “Jay Cross&#. Google blog search “Jay Cross&#. Facebook /Jay Cross. Technorati “Jay Cross&#. New apps are springing up that tap these sources, among them: Spy. Linkedin /jaycross.

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Activity Streams

Jay Cross

Last week, Google, Facebook, Nokia, Yahoo!, Related: ReadWriteWeb: Google, Facebook, MySpace and More Meet to Talk Activity Streams. MySpace, Comcast, and other players huddled around a conference table in the offices of Six Apart in San Francisco to discuss activity streams. Chris Messina: activitystrea.ms.