Association eLearning
MAY 10, 2017
Recently, an instructional designer friend of mine asked me, “Should Marketing review eLearning courses and approve them before they are released?” I responded with a, “Yes, but…” There are legitimate reasons Marketing needs to see the course before it goes out. I am a marketing person, I am not an instructional designer.
Lambda Solutions
MAY 17, 2023
In a competitive digital landscape, effective marketing is crucial for the success of any product or service, including Learning Management Systems (LMS). Integrated Marketing Communications (IMC) offers a strategic approach to promote and maximize the impact of your LMS.
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Infopro Learning
AUGUST 24, 2021
In today’s world, several organizations are running neck-and-neck with a similar product range. This may happen when you have great products and a marketing team with the required product knowledge to satisfy customers. Gain Sufficient Product Knowledge. Every organization wants to have happy clients.
Infopro Learning
JULY 8, 2021
Many organizations have adopted new software, processes, and procedures to adapt to the current market. Poor Communication. Highly effective teams are able to communicate and collaborate well, creating a more cohesive and productive team environment. However, these rapid transformations can disrupt employee performance.
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This article examines how AI-driven language learning platforms such as Lingvist are revolutionizing the way professionals communicate across borders, fostering international collaboration and tapping into new markets.
Appsembler
AUGUST 10, 2022
Compared to generalist marketers, technical and product marketers need to adjust their product’s positioning and messaging to appeal to a specific audience with different communication styles and buyer journeys. Product marketing already requires a deep level of understanding of how your product works.
Appsembler
AUGUST 3, 2022
Product marketing involves building a go-to-market strategy to bring a new product to market, including positioning the product in the market, creating messaging and marketing materials to communicate the value of the product, launching it, and training salespeople to sell the product to the audience.
Speaker: Jake Miller, Senior Product Marketing Manager, Allego
This means that the old approach of blasting buyers with email-heavy, generic communications no longer works. Instead, buyers need to be surrounded with relevant communications and personalized, self-service content throughout their journey.
Speaker: Zak Haitkin, Localization Manager
Organizations need to ensure that their brand is experienced as intended if they want to have an influence on the global market and increase overall satisfaction. If you’re addressing customer needs in ways they fully understand and are comfortable with, customers are more likely to buy into your product or service.
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Knowing what you need from an eLearning authoring tool can be hard, especially when there are so many options on the market. gomo’s new ebook aims to save you time and hassle by identifying 12 must-have authoring tool features.
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