How to Easily Create Powerful Customer Education

Spark Your Interest

Customer Education is the most underestimated competitive advantage organizations have. And while traditionally it applied to businesses selling widgets or software, customer education now also applies to governments, and non-profits, who have a product or service.

Authentic Marketing

Clark Quinn

I’m not a marketing expert, or even a marketer, so take the following with the proverbial boulder of salt. Still, I have to market Quinnovation, and I’ve advised orgs on marketing (learning) products, and I’ve taken down a lot of bogus marketing.

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Customer Engagement Metrics: What Marketers Can Teach Learning Pros

Talented Learning

Today we feature engagement metrics advice from Laura Patterson , President of VisionEdge Marketing. Laura is widely recognized as an authority in marketing measurement and performance, content management, marketing operations and data analytics. This concept quickly gained traction and is now considered a cornerstone of customer-centered marketing and digital transformation. Developing a customer strategy based on purchase readiness and long-term loyalty.

7 Social Media Marketing Tips for Online Courses

LearnDash

How to understand your platforms and audience for social media marketing. Second, social media platforms are an advertising tool as much as a marketing one, and having an account open gives you a way to put money beyond your message, should you choose.

The Better Way to Onboard Customers

Speaker: Skilljar Experts

The best onboarding programs have a super power: they’re constantly improving. Here at Skilljar, we’ve learned a thing or two about onboarding, both by crafting our own experience, and by collaborating with the best Customer Education professionals in the world. In our upcoming webinar, we’re going to share these learnings with you.

How To Understand Customer Needs And Improve Your Marketing

Dan Keckan

Once you have created buyer personas, their impact on marketing is powerful. Here are 10 ways you can improve your marketing when you have a deep understanding your customer needs.

Customer Experiences that Bridge the gap Between Sales and Growth

Infopro Learning

Providing quality customer experiences is a huge competitive advantage in today’s market. You might be surprised to learn that 86% of customers would pay up to 25% more to get a better customer service experience (1). Delivering the best customer service.

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eCustomer Relationship Marketing (eCRM)

Dan Keckan

eCRM (electronic customer relationship marketing) helps companies maintain and improve relations with customers by utilizing customer data through an electronic system.

How to Measure Customer Value (And Why It Matters)

Talented Learning

Today we feature advice about customer value metrics from Laura Patterson , President of VisionEdge Marketing. Laura is widely recognized as an authority in marketing measurement and performance, content management, marketing operations and data analytics. For several years, I’ve been exploring the concept of marketers as “value creators.” And how can you reflect this in customer-focused metrics? But which customer metrics matter most?

Marketing Never Ends – How Does Product Education Help?

Talented Learning

Today we feature excellent customer education advice from Ruairi Galavan , Senior Manager of Customer Engagement at Intercom. Every New Customer Counts. Customer acquisition is an obsession among startups. This is especially true for software-as-a-service (SaaS) companies, where each new customer adds revenue that can help your business grow. But I’ve found that even a modest product education effort can keep new customers from leaving.

Custom Completion Certificates

BlueVolt

In this video tutorial we'll show you how easy it is to create a custom completion certificate for any course or training track in the BlueVolt platform. training is marketing completion certificates recognitionTailor Recognition to Your Business Needs.

5 Marketing Ideas to Keep Your Customers Engaged During Coronavirus Lockdown

mysimpleshow

The best you can do right now is to build your relationship with the customers by reviewing some of your marketing ideas. No matter whether your business is still up and running or you had to close it temporarily, you shouldn’t allow your customers to forget about you. Customers’ engagement can be in high rise if you play your cards right. That is why a review of your marketing ideas is a good idea, especially now.

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Online Marketing for Elearning Part III: Advertising

LearnDash

Are you ready to put some money behind your marketing? They would much prefer to continue with their content marketing strategy —and for good reason. Content marketing is low cost but highly effective. It has a longevity that outlasts any advertisement, and is more effective at building and retaining a strong customer base. If you had to pick only one, content marketing would be the right choice for online educators every time.

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The Importance of Multicultural Marketing

mysimpleshow

Multicultural marketing is aimed at different cultural audiences. their traditions, customs and celebrations). By doing so multicultural marketing acknowledges differences in perceptions and customs among consumers with different cultural backgrounds. Therefore, multicultural marketing strategies need to ensure that the marketing campaign resonates with customers across diverse cultural groups. Successful Multicultural Marketing: ?

How to Improve Customer Education: Developing a Customer Education Strategy

Coreaxis

If you want to inform and engage your customers, you need to help them understand your product and make well-informed purchase decisions. Now is the time to do the planning and set yourself up for success (and not only yourself, but your customers too!). Marketing and Communication.

4 Types of Customer Service Training Methods

Infopro Learning

Why is Customer Service Training So Important? Customer service can greatly impact the success and perceptions of your organization. Great customer service can help you attain new business and maintain relationships with loyal customers. Every employee that interacts with customers helps to shape these impressions. This is why customer service training is important. This helps employees learn how to best provide customer support.

Optimize Product Adoption With A Retooled Customer Training Strategy

Dan Keckan

Faced with a crowded online marketplace of products and services, the customers of today are spoilt for choice. But driving customer success can still prove to be just as tricky as ever.

Online Marketing for Elearning Part II: Distribution

LearnDash

As we covered earlier in our discussion of content marketing, if you’ve done the necessary SEO work, your posts should draw in some organic traffic on their own. However, while content marketing is great for this passive publicity, there’s more you can—and should—be doing to be seen by a wider audience. This is where distribution strategies come into play, and the biggest ones for digital marketing are email and social media.

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Membership Marketing Funnels: 8 Keys to Automate Membership Sales

AccessAlly

That’s where having strong membership marketing funnels come in. Your membership marketing funnel provides touchpoints throughout the customer journey and helps increase engagement with leads and customers to maximize conversions.

Building a Corporate University: Marketing and Promotion

Your Training Edge

Summary: When it looks like the Corporate University is ready to go, it’s time to think about marketing and promotion. One of the first considerations to make in advertising and promotion for the University is the “nuts and bolts” of marketing: logos, branding, and color palettes. This is another time when you’ll need the assistance of the internal marketing department or the external consultant.

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Custom Completion Certificates

BlueVolt

In this video tutorial we'll show you how easy it is to create a custom completion certificate for any course or training track in the BlueVolt platform. training is marketing completion certificates recognition tutorials feature

Corporate University: Buy In and Marketing

Your Training Edge

If you’re ready to build your corporate university, one of the next best practices revolves around creating sponsors, obtaining buy-in, and building a marketing plan. And you can do all of this with a well-planned marketing campaign. Let’s move on to marketing. Marketing means that you are going to attempt to obtain buy in from the rest of your organization. This type of marketing can be modeled after just about any successful commercial marketing campaign.

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How To Develop An Effective Digital Marketing Funnel

Dan Keckan

An effective digital marketing funnel focuses on customer's needs than being sales pushy. Here’s how you can develop a plan for the stages of a digital marketing funnel. Sales Strategies Content Marketing Strategy eLearning Market Inbound Marketing Metrics

8 Tips To Collect Customer Feedback And Improve Your LMS Marketing Strategy

Dan Keckan

Are customers satisfied with your LMS product? In this article, I’ll share 8 tips to gather customer feedback and improve your LMS marketing strategy. eLearning Market eLearning Marketing LMS Customer Experience LMS VendorsDo they remain loyal to your brand and increase your word-of-mouth referrals? This post was first published on eLearning Industry.

5 Ways to Customize Your E-Learning Experience

LearnDash

Learning from your learners can help you create a fantastic customized e-learning experience. In an age of personalized product recommendations and customizable apps, your learners are likely to expect customized e-learning experience when they sign up for your course. By delivering custom content to learners, you can help them have a more satisfactory course experience by directly addressing the things they value most.

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Email Marketing Tips for Online Course Creators

LearnDash

To maximize your reach and revenue, you need an email marketing plan. Email marketing isn’t new. But any business today will tell you that email marketing fits into every stage of the marketing process, and that includes your online course. It helps you build your customer base and is one of the most effective ways to get repeat business and referrals from happy students. Grow Your Customer Base with Effective Email Campaigns.

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Our Marketing team wins Prestigious International Award

Learning Pool

We’re very proud at Learning Pool to have been named as having the Best Marketing Team in the 2020 International Brilliance Awards, triumphing in a tough category, over an impressive global shortlist. Learning Pool’s Head of Marketing, Rob Carter commented: . “I

Attraction Marketing Tips For Extended Enterprise Learning Success

Talented Learning

Are you responsible for marketing educational content to customers, channels partners or other audiences that operate outside of your organization? A few months ago, we asked nearly 100 learning professionals to finish the question: “Attracting new or returning external learners to buy or consume content is…” 42% told us that above all, attraction marketing for extended enterprise learning is difficult. 2) Choose Marketing Tactics Strategically.

Content Marketing: What Every Learning Practitioner Needs to Know

Talented Learning

Where Does Content Marketing End and Instructional Marketing Begin? On the surface, marketing and learning may seem like separate disciplines. Our Lead Analyst, John Leh , says that today’s learning practitioners are more accurately described as “ instructional marketers.” And I would add that, in this brave new world of instructional marketing, the common denominator is content. What Does Content Marketing Mean To You?

LMS: External Customer Service

Your Training Edge

A Learning Management System can be a valuable tool for not only your internal customers, but also your external customers. Do you have clients or customers who purchase your products or services, such as machines, software, or business processes? All of these questions can help you determine who your external customers are-and how you can employ your LMS to help them. You can use your LMS to link customers directly to your training via notifications.

How to Create Marketing Materials That Can Boost Engagement

mysimpleshow

Marketing techniques have grown and changed over the years to include a variety of forms and content. However, bigger doesn’t always mean better, and not all marketing strategies are able to pull in the right kind of responses. For example, 67% of email marketers list increasing engagement as their primary objective, with 50% citing it as a top challenge. Customers are constantly bombarded with information, so it can be hard for brands to stand out.

Best Customer Education Blogs: 25 Must-Reads for Learning Professionals

Talented Learning

Which blogs offer the best advice about customer education practices, strategies and technologies? But with such phenomenal recent growth in the customer experience market, there is no obvious answer. The sheer volume of solutions that define the broader marketing technology landscape has ballooned from only 150 in 2011 to nearly 7000 this year, according to Scott Brinker at ChiefMartec.com. Useful insights come from every corner of the customer experience ecosystem.

5 Tactics to Develop Effective Video Marketing

Your Training Edge

Publishing videos is a new form of marketing, and it will remain as one of the best forms of marketing. If you are considering joining everybody else in video marketing, it will be best to use your time wisely because video marketing takes a lot of planning and work. To save time, you must discover the five tactics to develop effective video marketing. Know exactly what your company wants from video marketing. Incorporate Customer Experiences.

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Solution Category Overview: Marketing Automation

InsiderHub

Marketing automation is the use of software solutions and platforms designed to automate and streamline repetitive marketing-related tasks, to allow for more effective marketing efforts on multiple online channels (email, social media, etc.). You’ve probably experienced marketing automation as a personal consumer. The benefits of marketing automation Imagine e-mail marketing technology combined with the critical thinking strategy of a structured sales process.

Podcast 32: Building a Customer Education Business Case – With Bill Cushard of Learndot

Talented Learning

EPISODE 32 – TOPIC SUMMARY AND GUEST: If you’re a fan of Talented Learning, you know I’m obsessed with customer education. It’s not just because it’s the hottest segment of the extended enterprise learning market, but because it’s a fascinating specialty that blends marketing, instructional design and business strategy. Bill is one of the few people in the world who truly has a finger on the pulse of customer education.

How to Use Customer Training to Inspire Your Clients

Spark Your Interest

Where does your customer training journey begin ? After a customer has purchased your product? And what customer resources do you include in your program? And produce a few high-quality customer training resources to inspire your user? These and many other questions are answered as we compare training programs from 5 of the best customer training companies. What is Customer Training? Why is Customer Training Important? . Miro Customer Training .

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Why You Need An Ideal Customer Profile In Your B2B SaaS Marketing Strategy

Dan Keckan

In this article, I’ll try to shed some light on why it is important to have an Ideal Customer Profile, and what you’ll be using this ICP for. B2B Lead Generation Content Marketing eLearning Marketing Inbound MarketingA significant number of companies I’ve recently spoken to are still struggling to identify their core target. This post was first published on eLearning Industry.