Customer Engagement Metrics: What Marketers Can Teach Learning Pros

Talented Learning

Today we feature engagement metrics advice from Laura Patterson , President of VisionEdge Marketing. Laura is widely recognized as an authority in marketing measurement and performance, content management, marketing operations and data analytics. 2) Customer Stickiness.

How to Measure Customer Value (And Why It Matters)

Talented Learning

Today we feature advice about customer value metrics from Laura Patterson , President of VisionEdge Marketing. Laura is widely recognized as an authority in marketing measurement and performance, content management, marketing operations and data analytics.

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Online Marketing for Elearning Part III: Advertising

LearnDash

Are you ready to put some money behind your marketing? They would much prefer to continue with their content marketing strategy —and for good reason. Content marketing is low cost but highly effective. But they work best as a supplement to your content marketing strategy.

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Podcast 32: Building a Customer Education Business Case – With Bill Cushard of Learndot

Talented Learning

EPISODE 32 – TOPIC SUMMARY AND GUEST: If you’re a fan of Talented Learning, you know I’m obsessed with customer education. Bill is one of the few people in the world who truly has a finger on the pulse of customer education. What led you to customer education, specifically?

Podcast 34: Online Customer Education Success – With Brittany Tamul of ArrowStream

Talented Learning

EPISODE 34 – TOPIC SUMMARY AND GUEST: As I’ve noted previously , customer training continues to be the hottest segment of the extended enterprise learning landscape. Companies everywhere are looking for guidance to establish or expand their customer training programs.

Marketing Never Ends – How Does Product Education Help?

Talented Learning

Today we feature excellent customer education advice from Ruairi Galavan , Senior Manager of Customer Engagement at Intercom. Every New Customer Counts. Customer acquisition is an obsession among startups. I also managed our outbound messaging to customers.

Email Marketing Tips for Online Course Creators

LearnDash

To maximize your reach and revenue, you need an email marketing plan. Email marketing isn’t new. But any business today will tell you that email marketing fits into every stage of the marketing process, and that includes your online course.

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The Importance of Multicultural Marketing

mysimpleshow

Multicultural marketing is aimed at different cultural audiences. their traditions, customs and celebrations). By doing so multicultural marketing acknowledges differences in perceptions and customs among consumers with different cultural backgrounds.

Content Marketing: What Every Learning Practitioner Needs to Know

Talented Learning

Where Does Content Marketing End and Instructional Marketing Begin? On the surface, marketing and learning may seem like separate disciplines. And I would add that, in this brave new world of instructional marketing, the common denominator is content.

5 Ways to Customize Your E-Learning Experience

LearnDash

Learning from your learners can help you create a fantastic customized e-learning experience. In an age of personalized product recommendations and customizable apps, your learners are likely to expect customized e-learning experience when they sign up for your course.

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Building a Corporate University: Marketing and Promotion

Your Training Edge

Summary: When it looks like the Corporate University is ready to go, it’s time to think about marketing and promotion. This is another time when you’ll need the assistance of the internal marketing department or the external consultant.

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Best Customer Education Blogs: 25 Must-Reads for Learning Professionals

Talented Learning

Which blogs offer the best advice about customer education practices, strategies and technologies? But with such phenomenal recent growth in the customer experience market, there is no obvious answer. Useful insights come from every corner of the customer experience ecosystem.

Attraction Marketing Tips For Extended Enterprise Learning Success

Talented Learning

Are you responsible for marketing educational content to customers, channels partners or other audiences that operate outside of your organization? Here are several useful ideas inspired by my discussions with Kevin: Attraction Marketing Tips For Extended Enterprise Learning.

Why You Need An Ideal Customer Profile In Your B2B SaaS Marketing Strategy

eLearning Industry

In this article, I’ll try to shed some light on why it is important to have an Ideal Customer Profile, and what you’ll be using this ICP for. B2B Lead Generation Content Marketing eLearning Marketing Inbound Marketing

Make Learning Part Of Your Marketing Mix

eLearning Industry

Successful organizations raise their visibility by providing effective training and education to help customers, members, and channel partners. Corporate eLearning Corporate eLearning Best Practices Customer Training eLearning Marketing Online Customer Training

LMS: External Customer Service

Your Training Edge

A Learning Management System can be a valuable tool for not only your internal customers, but also your external customers. Do you have clients or customers who purchase your products or services, such as machines, software, or business processes?

5 Tactics to Develop Effective Video Marketing

Your Training Edge

Publishing videos is a new form of marketing, and it will remain as one of the best forms of marketing. If you are considering joining everybody else in video marketing, it will be best to use your time wisely because video marketing takes a lot of planning and work.

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The Importance of Listening to Your Customers (+How It Will Benefit Your Business)

Docebo

So, what about what our peers, managers, and customers have to say? In business, listening is one of the most important skills that you can have , especially if you take care of a team or have a customer-facing role. Why you Should Listen to Your Customers.

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8 Tips To Collect Customer Feedback And Improve Your LMS Marketing Strategy

eLearning Industry

Are customers satisfied with your LMS product? In this article, I’ll share 8 tips to gather customer feedback and improve your LMS marketing strategy. eLearning Market eLearning Marketing LMS Customer Experience LMS VendorsDo they remain loyal to your brand and increase your word-of-mouth referrals? This post was first published on eLearning Industry.

Starting a Customer Education Program: What You Should Know

Talented Learning

Today we feature a post by Adam Avramescu , Head of Customer Education & Training at Checkr and Co-Founder of the CELab blog/podcast. He also authored the new book, Customer Education: Why Smart Companies Profit by Making Customers Smarter. Customer satisfaction scores?

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Corporate University: Buy In and Marketing

Your Training Edge

If you’re ready to build your corporate university, one of the next best practices revolves around creating sponsors, obtaining buy-in, and building a marketing plan. And you can do all of this with a well-planned marketing campaign. Let’s move on to marketing. Marketing means that you are going to attempt to obtain buy in from the rest of your organization. This type of marketing can be modeled after just about any successful commercial marketing campaign.

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Solution Category Overview: Marketing Automation

InsiderHub

Marketing automation is the use of software solutions and platforms designed to automate and streamline repetitive marketing-related tasks, to allow for more effective marketing efforts on multiple online channels (email, social media, etc.).

Online Customer Training: Behind the Surge in Specialized Learning Systems

Talented Learning

Online customer training is experiencing a renaissance of sorts, as companies large and small discover its tremendous untapped value. The same study also found that the average renewal rate among trained software subscribers is 92%, compared to 80% for untrained customers.

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Content Marketing Basics Going Into 2019

KnowledgeCity

Once a novelty niche in the marketing arena, content marketing is now its own branding powerhouse. If you have been put in charge of creating content for marketing your products and services, you already know how important marketing is to create sales and profits for your organization.

Content Marketing for your Association isn’t as Scary as you Think

Web Courseworks

As a marketer, it’s hard to ignore the content marketing buzz. How do you know if you’re executing content marketing correctly? Do you need to have a budget for content marketing? The question is how do you get your staff, and yourself, to think like a content marketer?

Market 153

Customer Training Pricing and Packaging: What’s the Best Strategy?

Talented Learning

If you follow my LMS trends updates , you know that customer training is where the action is. Here’s why: When you buy a product or service, the faster you learn how it helps you achieve your goals, the more successful your customer experience will be.

Market Segmentation – Getting Back to Basics

KnowledgeCity

One way to identify and cater to a target group is by using market segmentation. What is market segmentation? It is the process of putting potential customers into groups or segments who have similar characteristics and common aspects. What are the bases of market segmentation?

LMS Trends: 2018 Mid-Year Learning Systems Market Update

Talented Learning

Finally, I reordered the list to reflect the priorities of today’s extended enterprise market. This new “specialist” technology landscape benefits LMS customers and vendors, alike. 2) Market Expansion and Consolidation Roll On.

Should you provide online customer Training?

Your Training Edge

Customers make the backbone of any business. Therefore, it is the role of a business owner to do anything possible that would enable them to retain the existing customers as well as obtaining new ones. The training enhances the customer’s enjoyment and use of the product.

Marketing Training to Your Employees: Building Excitement and Buzz

Association eLearning

Your marketing team knows that promotion begins well before a product or service launches. You can build excitement and buzz, if you start marketing training to your employees. Marketing Training, Idea 1: Use Buzz Marketing. Treat your employees like potential customers.

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Content Marketing for your Association isn’t as Scary as you Think

Web Courseworks

As a marketer, it’s hard to ignore the content marketing buzz. How do you know if you’re executing content marketing correctly? Do you need to have a budget for content marketing? The question is how do you get your staff, and yourself, to think like a content marketer?

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The 29 Costly Implications of Losing Customers

Your Training Edge

A lost customer means lost feedback and the opportunity to improve. A lost customer means lost sales and revenue that is lost forever! A lost customer causes asking, “Why didn’t we recognize the problem before losing them?”

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Training that Builds a Better Customer Experience

dVinci Interactive

Training that Builds a Better Customer Experience In business for 60 years, First Federal Bank of Florida fosters a culture that they believe provides an advantage in the competitive banking market.

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Listen to Your Customer

The Performance Improvement Blog

If customers didn’t like the new product, that could have been the end of his career with Domino’s. So the leaders listened to their customers and redesigned their pizza. I’ve heard the mantra, “listen to your customer”, for many years. How is that “listening to your customer”?

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How Microlearning Makes Better Marketers

Grovo

Being a marketer means wearing many hats. It gives you a way to not only manage, but master everything marketers need to know. Here are five key ways marketers and marketing teams benefit from microlearning: Short modules close the marketer’s skills gap.